Member Blogs > Books Tell You WhyThe Big Business of Winnie-the-Pooh

  • Wed, 06 Jan 2016 08:00:00    Permalink
    The Big Business of Winnie-the-Pooh

    When writers began fighting for copyright protection around two hundred years ago, they were mostly trying to avoid getting ripped off by renegade printers. Sage as they were, not even the best of them could have predicted just how much money could be on the line. It’s unlikely that even A.A. Milne could have fathomed just how valuable his own intellectual property would become, in the forms of Winnie, Eeyore, Piglet, and the gang. Beginning as a children’s poem in the 1920s, Winnie-the-Pooh is now at the center of a merchandising and media empire that totals upwards of $5 billion a year.

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