Member Blogs > ten pound island book companyPleasing Everyone

  • Sun, 05 Aug 2018 02:45:49    Permalink

    Some years ago, in a burst of marketing inspiration, I stopped charging for postage and insurance on orders shipped within the US. I thought it would be a classy thing to do, and that my customers would appreciate it. And, for the most part, they have.

    My rationale was as follows: Back when my catalogs were full of $25 books, shipping costs (say, $3.50 media or $7.50 first class) represented a large percentage of the total.

    Continue reading Pleasing Everyone at Ten Pound Island Book Company.

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