Member Blogs > Books Tell You WhyJames Patterson: Author or Brand Manager?

  • Sun, 22 Mar 2020 08:00:00    Permalink
    James Patterson: Author or Brand Manager?

    Is he beloved by his critics and peers? Not so much. But James Patterson's popularity among readers remains incontrovertible. He is an industry. It's not so much all that he has written. "Written" isn't a precise enough verb. Maybe conceived, outlined, or curated would be more descriptive of his process.

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