A logo is, in many ways, like a person’s face. It is a graphic representation of an organization, easily recognized and often generating an emotional reaction in the viewer. Ideally, the logo will bring to mind the character and personality of the organization it represents. With IOBA well into its second decade, it seemed a good time to take a look at our logo and make sure it truly represented who we were and how we wanted to be perceived.
Hard drive failure: it’s never fun.