So You Want a Website

The first question should be “do you need a website at all?” And the answer, truthfully, is no. You can get along quite well without one. Will it help you sell books? Yes. Especially if you have a very specialized…

An Informal & Historical Intro to Book Cases

by Jim Rock, Parnassus on the Net Owners, authors, couriers, and caretakers have endeavored to encase documents containing the written word in protective and decorative cases almost since the advent of writing itself. In the period since the invention of…

Customer Service

Excellent customer service is the biggest and least expensive favor you can do yourself and your business. To stay viable, any business depends on both new customers and on repeat customers. As big as the Internet is, you will keep…

From the President

Reminders In Life About ten years ago, now, in December, I sat with my parents watching the CNN coverage of the Granada military action. This is significant only because at the time I was a ten year veteran in the…