top of page

FALL 2001 (VOL. II, NO. 2)


dorothyphotob

Q: Can you tell us a bit about yourself, and your writing career? And what books of yours have been published?


A: I’ve been writing ever since I was in the third grade, when I began writing for my elementary school newspaper. I wrote (and starred in) the sixth-grade play, a comedy. I wrote for, and edited, my high school college newspapers, and wrote for the college magazine. Writing has always been a large part of my life! I intended to be a journalist, and during college I worked on a big-city newspaper and in the advertising department of a large department story. But after college I was sidetracked into teaching, so at first my main publications came in the field of education.


I wrote many articles for teachers. In 1965, while I was using a new instructional system to teaching reading to first graders, I realized I needed to have much more practice material for the children, to accompany the books and workbooks furnished to me, so I wrote some stories that I knew would help the pupils practice on their own. The publisher of the new instructional system published these stories, paying me a minimal flat fee for each, and I used them in my own classroom. They helped the pupils gain reading independence.


Almost immediately, a large New York publisher bought the rights to those books from the instructional system and, without paying me any royalties, published the books by the thousands. I saw them sold in department stores and even supermarkets.


Soon I was burned out as a teacher and, after a year of study at the doctoral level, went into publishing, becoming a supervising editor for a large Boston publishing house that specialized in instructional material. While working there I continued publishing articles, mostly for teachers but some general enough to be reprinted in books, along with a couple of children’s books and stories.


When I left full-time editorial work for free-lancing, I continued both editing and writing, mostly textbooks but also articles for general magazines and newspapers. With Paul Keene I published Fear Not to Sow Because of the Birds , a book of essays on country living (Globe Pequot, 1976) and with Dr. Patrick Groff I published Word Recognition; The Why and the How (Charles C. Thomas, 1987). I also published an instructional book for primary teachers called Toad Charts, Paper Faces, and Other Ideas for Visual Comprehension (Scott, Foresman, 1988). For some instructional publishers I revised or edited workbooks or textbooks, many of them written by college professors.


Most of my writing was, however, contributed to the work of my late husband, Dr. Harold Seymour, the historian of baseball. Dr. Seymour’s three-volume study of the national pastime for Oxford University Press is still the classic work on the subject. He was the first academic to write baseball history. I was his collaborator, taking over all the research and organization, and gradually taking over the writing, too, as his health declined. He passed away in 1992, and I completed his third book for him.


annelikesred

Meanwhile, I have been working on a vegetarian cookbook that is different from anything on the market. Its focus is people who want to cut back on meat but miss meat a lot. These people want to enjoy meaty-tasting entrees, so I have devised a hundred of such entrees from a popular granular soy product called textured vegetable protein that can be made to taste amazingly like meat. Through my company, Patrician Publications, I am publishing Meatless Meat with the publishing services of Xlibris Corporation. The book is now in production. It will be ready about the same time as Ann Likes Red.


Q: Were you initially excited about or resistant to Jill’s idea of republishing your book?


A: I was surprised! I had forgotten about Ann Likes Red and the other little books published in 1965—until I began receiving letters from women longing to read it again and desiring to share it with their own little girls. One of them directed me to the listing for Ann Likes Red on Amazon.com, where I was astounded to discover many nostalgic messages about the book from women who wanted to buy it and couldn’t find it except for occasional (and expensive) rare old copies that occasionally came on the market. Amazon.com ‘s listing stated that the book was out of print, and the women who posted there asked that it be reprinted.


It was then that Jill (and another publisher) wrote me asking to sign me to a contract to reprint the book. I liked Jill’s approach—she sent me copies of her work and told me a lot about her company and how she had started it. With the help of her attorneys, Jill had searched for and found me (under my new name) through another publisher.


But I didn’t own the copyright to Ann Likes Red ! I had sold it for a small flat fee in 1965, and that company had sold the rights to a New York publisher—which had since gone out of business.


I worked with the U.S. Copyright office to re-establish my rights to the ten children’s books, paying them for the rights. Jill’s attorneys helped me research the history of the books’ owners. And now I own my own stories again!


Q: And how do you feel about the idea now, after seeing your book(s) in print again?


A: Delighted! Jill has sent me proofs of the Ann Likes Red cover and the folded-and-gathered pages. The book looks wonderful, better than the original. Jill invited me to write a short piece for the new edition, and I wrote an Afterword.


Moreover, the many women who wrote me asking for the book are now writing me about how thrilled they are that they will soon get a chance to see the book once more. Before the book went into production, Jill had already received many advance orders from women all over the country. I’m still amazed to discover how much effect this simple story of an independent little girl had on so many women of their generation. Many said they read the book over and over and over, until it was memorized; checked it out of the library every week for years; and still quote the book to their friends. I have written a couple of articles about my experience with this book. One is already accepted by an e-zine, Blue Ear. It analyzes the appeal of this story to girls.


Q: Without giving away any company secrets, has seeing your work in print again gotten the creative juices flowing and gotten you writing more stories (assuming that you haven’t been writing all along)?


A: I’m one of those people who needs no stimulation to get creative juices flowing. I rise about 4:30 A.M. to get started, and I work about eight hours a day, even though I’m now 73 years old. Besides articles, which I produce often (especially for the internet), I’m working on several projects. Most of my time at the moment is being spent on my second web site,

http://www.HaroldSeymour.com , which I plan to open this fall. It’s devoted to the work of my late husband, the historian, and the literary prize (the Harold and Dorothy Seymour Medal) named after him and me, which is given annually to the author of the best book of baseball history or biography published in the previous year. The Medal is awarded by the Society for American Baseball Research, with 7,000 members worldwide.


For the new site, I am having the winning books reviewed by scholars, along with the books that have reached the finals in the Seymour competition. The site is being designed and mounted by a web designer with an interest in baseball history, Ralph Wallace of Digital Innovators in Chicago. He is contributing his work gratis. He also designed and mounted my own web site, http://www.DorothyJaneMills.com .


Besides writing the new web site I’m working on the promotion for Meatless Meat ; helping with the promotion for Ann Likes Red ; and continuing promotion of The Sceptre . I have several more book presentations and autographings coming up this fall. I’m also researching the sequel to The Sceptre , called The Labyrinth.


Q: What originally got you into writing children’s stories in particular?


A: I think I’ve covered that above: my interest in education.


Q: Do you illustrate your own stories? If not, did you get a choice about who did the illustrating? Did you take them to a publisher pre-illustrated originally?


A: The original publisher, an educational company, had the books illustrated, choosing from its own stable of illustrators.


Q: Was it easy for you to get that first story published, when you started out?


A: Actually, my first little stories were published in children’s magazines. Yes, it was easy.


Q: Okay, now I’ll put you on the spot–how is Jill to work with (big smile here)?


A: Jill is special. Her attention to detail is admirable. She improved the cover art, both the front and the back covers. She realized that the new edition had to be differentiated from the first one, by means of a note from the author. She worked with her printer to get the shade of red just right—really a cardinal red, not an orangey red. And she kept me informed every step of the way. We are in constant touch via email and phone. She gives me individual attention—a method of working untypical of today’s publishers.


Q: Are you helping Jill in any way to get publicity for your stories and her publishing company?


A: Yes. I like the way Jill welcomed my participation in the promotion of Ann Likes Red. She knew that because I’m experienced in promoting my own work and that of others, I could help her with this. I wrote the initial press release, and she edited it. I sent it to several places. I also helped by giving her some addresses of catalogs and reviewing magazines that I had collected.


Q: What advice would you give to an aspiring children’s book author?


A: Write what you think is needed and desired by children. Try it out on children you know. Then look for a publisher who handles that kind of work. Also learn how to promote your own writing.


Email interview by Shirley Bryant.

 

Julie Fauble

If your book description is the sign that gets the customer in the door, then your Terms of Sale make up the front desk where you complete the transaction. This is the place that can make or break the deal.


Here is the opportunity to make a customer for life. Here is where you can present yourself as a professional, as someone who cares about the customer and who stands behind the merchandise, as someone the buyer can trust.


Or you can present yourself as: a) a rank amateur; b) a person of questionable ethics; or c) a cheesy, rude creep who sends customers screaming.


Presenting a professional image rather than a shady one is not difficult. The key is to communicate one’s integrity and demonstrate a respect for a code of ethics. Communicate respect for the customer, the product and the profession.


That’s the principle. Very simple. Here are a few specifics:


1) Who are you? Provide full contact information including a personal name wherever appropriate. People like to know they’re dealing with a real person. Include a phone number (ideally a toll-free number). Not everyone likes to do business only through e-mail, and sellers who don’t provide a phone number do lose sales. The more information you provide, the more reason customers have to trust you and give you their business. Show respect for your customers by honoring the different ways they are comfortable doing business.


2) Details matter. Check your terms of sale for typos and spelling errors. No reason to undermine your credibility just because of a slip of the keyboard.


3) Politeness counts. Don’t be afraid to use the words please and thank you. The sentence “please inquire for international shipping rates” is much warmer than “international shipping rates available upon request.”


4) Payment . Accept as many forms of payment as your situation allows, including credit cards if at all possible. Accepting credit cards is not difficult, and it does increase sales as well as add legitimacy in the eyes of customers. Customers have different preferences for payment, and the more options you offer, the more customers you reach. Some will only ever pay with credit cards, some will only use checks, and others will be most comfortable with third-party options, such as PayPal, Amazon Payments or ABE.Commerce. Be flexible and respect your customers’ preferences by offering as many options as you can.


5) Shipping. Clarity and brevity are the (often conflicting) goals here. Some folks try to cover every possible contingency, resulting in long shipping terms that customers won’t like wading through. Others keep it so short it’s almost meaningless, i.e. “shipping extra.” Try to strike a balance. Let your customer know what to expect.


6) Insurance. This is the area where many reveal themselves to be either newbies or scoundrels. As a mail order bookseller, your responsibility is to get the book as described to the buyer. Any bookseller who tries to shirk responsibility once the book hits the mail is not to be trusted, and booksellers who state they will not be responsible for books lost or damaged in transit are losing sales, and deservedly so.


A professional bookseller does not attempt to push his responsibilities onto the customer. If a book is lost or damaged, the professional bookseller offers a refund or replacement. This is not only the ethically correct choice; it is the law in many, if not most, parts of the world.

Booksellers deal with the issue of insurance in a variety of ways. Many self-insure (i.e. accept the risk of loss themselves), while some purchase insurance on every package. Some build the cost of insurance into their set shipping rates, and others do not. The specifics are not relevant as long as the customer is assured that he either gets his book or gets his money back.


7) Returns policies. Here is another opportunity for the professional to shine. Include a returns policy that will help your customer feel comfortable buying items unseen. Specifics can vary from one bookseller to the next; terms might be 10 days or 60 days, and some may accept returns for any reasons, others only when an item is not as described. Make your returns policy as generous as you feel your situation will allow. The key is to assure your customers they won’t be stuck if they don’t get what they’re looking for.


8) Being cheap. Don’t nickel and dime your customers to death. We have witnessed dealers charging extra fees for credit card users, for insurance and even for providing mylar covers for dust jackets. Even in cases where this isn’t unethical, it’s just plain tacky, and it turns off customers. Build such anticipated costs into your asking price so that your customer can have a simple, pleasant transaction without needless distractions.


9) Being nice. Do not threaten, bully or otherwise be rude in your terms of sale. This may seem self-evident, but we have witnessed terms of sale on auctions that were downright hostile and abusive. Any policy can be expressed in ways that are factual and respectful. Again, the word “please” can be very useful.

In summary, your Terms of Sale are a reflection of you and your business, so make certain they’re reflecting the image you want to present. Follow the K.I.S.S. rule wherever possible. The Golden Rule comes in handy, too. When in doubt, come down in favor of the customer; it invariably pays off in the long run.

 

Leonard Kessler

Mr. Pine’s Purple House is currently being republished in a new edition by Purple House Press.


Q: Can you tell us a bit about yourself, and your writing career? And what books of yours have been published?


A: I grew up in Pittsburgh, PA, went into the Army in 1942, and was assigned to the 28 th Infantry Division as a scout and observer—meaning, since I was an artist I was trained to go behind enemy lines, make sketches of enemy positions, and return with the information for our intelligence troops. Suffice it to say that it was not the best kind of job for a young artist. I returned to Pittsburgh in 1946 and was a student at Carnegie Tech (now Carnegie Mellon University), studying painting and design. In 1949 my wife and I, along with fellow students Philip Pearlstein and Andy Warhol, left for the Big Apple…New York. I wanted to become a painter, Pearlstein wanted to be a graphic artist, and Andy just wanted to be Andy. Well, Philip became a realist painter, Andy first was a commercial illustrator…then one of the giants of pop art (and was still Andy), and I became a writer and illustrator of books for kids. Life is a series of detours.


That first year I painted, Pearlstein had made contact with a producer at one of the networks. They wanted to produce a show for young kids that would focus on art…Phil and I would devote each episode to one aspect of drawing and painting and there would be a guitar player strumming background music with just our hands on screen, drawing and painting. I wrote a TV script for the first three episodes. After six months, the network did not have the funding to produce our educational program, and an art director friend suggested I turn the script into a kid’s book. The first publisher I gave it to sent me a contract. The book was “What’s In A Line?”, published in 1951 by Young Scott Books, Wm. R. Scott Publishers.

2001…I have been making books for fifty years, and I have enjoyed every day looking for that skinny six year old kid I used to be.


I’ve written and/or illustrated more than 200 books for eighteen different publishers, including the Mr. Pine series, the Old Turtle series, “Is There An (Elephant, Horse, Hippo, etc.) series, and have illustrated books for other authors, also. Mr. Pine’s Purple House was originally published by Wonder Books, and now in 2000, a new edition for Purple House Press.


mrpinepruplepruplechatkay12

Q: Were you initially excited about or resistant to Jill’s idea of republishing your book?


A: One day last April I had two letters forwarded to me. One was from the Author’s Guild and one from Harper Collins Publishers. They were from Jill, telling me about her work as a seller of out of print books, and how much she loved Mr. Pine as a little three year old sitting on her Dad’s lap. She wanted to start a publishing company, and told me that Mr. Pine’s Purple House was the one of the first she wanted to publish, since she had loved it so much as a child. My first reaction was to try to sell the idea to one of my two publishers, but then I decided to call Jill. I was so impressed with her sincerity and her absolute desire to be a publisher (and most important, her love for the book) and I have always made decisions quickly and decide from my gut feelings, so “Jill”, I said, “you can have the book”. Then she asked “One more favor…could I name my publishing house Purple House Press?”. “Of course”, I said, “and I will be happy to design your logo.” Thus the purple turtle reading a book was born.


Q: And how do you feel about the idea now, after seeing your book(s) in print again?


A: It has been a rebirth for me…for my career…although I have never really retired. How can one retire if one never had a regular nine to five job? I have always been a free lancer. When we lived in Rockland County, New York, one day little Greg (four years old) walked into the studio (always open to neighborhood kids), saw me at the drawing board and asked “Mr. Kessler, could I ask you a question…why don’t you get a job or come out and play with us?” “Greg” I said, “this is my job, I am making books.” “Oh” he says, “that is a job…but can’t you still come out and play?”


And now I am back again at the drawing board, the word processor, the Mongol #2 pencil…such a joy…I can’t wait to work each day. Thank you, Jill Morgan!


Q: Without giving away any company secrets, has seeing your work in print again gotten the creative juices flowing and gotten you writing more stories (assuming that you haven’t been writing all along)?


A: I guess I have never stopped writing. I am always thinking about stories in my head. I have kept an idea box. Today there are still about 200 good ideas, even after my wife, Ethel, and I sift through and discard some. I figure if I do two books a year that would take me to August, 2100. Right now I have three new manuscripts in progress.


Q: What originally got you into writing children’s stories in particular?


A: That TV script…the educational program that never was to be.


Q: Do you illustrate your own stories? If not, did you get a choice about who did the illustrating? Did you take them to a publisher pre-illustrated originally?


A: I was an art major…painter. I guess I wear two hats…author and illustrator, and I love to wear both of them.


Q: Was it easy for you to get that first story published, when you started out?

A: I mentioned above that I gave the book to Young Scott Books. Here is the real story. When I took the dummy to my friend, George Hornby, he told me that the two publishers who might be interested in a concept book were Scott and Knopf. I had no knowledge of how to submit my dummy, so one warm day in May, 1950, I walked into the offices of Wm. R. Scott Publisher with my little dummy under my arm. I had a pencil attached to the jacket. I asked the receptionist if I could see the editor. “Do you have an appointment? Do you have an agent?” My answer was “What’s an agent?” I can recall the look of exasperation on the receptionist’s face. At that moment, May Garelick, the editor, came out of an editorial meeting; she looked at the dummy and was fascinated with the pencil. I told her it was my book “What’s In A Line.” She looked at the dummy, looking through the pages quickly, and said “Leave it.” “I can’t”, I said, “I have to go up to Knopf to see the editor.” May slowly took off her thick glasses, looked me in the eyes and said slowly “Young man, if you walk into Knopf without an appointment and ask to see the editor, they are on the 18 th floor and they will toss you and your dummy with the pencil out the window!!! Crash!!! Leave it here.”


That summer Ethel and I were working at a children’s summer camp and on August 11 th , Ethel gave me a thick letter from Scott. “My first rejection” I thought. It was a letter from May Garelick and a contract. I will never forget that moment…that glorious day. In the past fifty years I have received more than 200 contracts…one day I got two in the mail…but nothing was sweeter and more delicious than that first one. The next best day was when Jill sent me the first copy of the new edition of Purple House…there are second acts in life.


Q: Okay, now I’ll put you on the spot–how is Jill to work with (big smile here)?


A: Working with Jill is smooth and professional. It has been a real pleasure. She has kept me informed on each step in the production of the book. We have kept in contact by letters…proofs…email…telephone, and we enjoy working together. The result is the lovely new edition of the intrepid Mr. Pine and his Purple House. Four stars for Jill!


Q: Are you helping Jill in any way to get publicity for your stories and her publishing company?


A: Mostly with ideas, but also a great story in the Sarasota Tribune, sending out email to colleagues, alumni publications, and other periodicals. Also sending an autographed poster for the book.


Email and mail interview by Shirley Bryant

 
bottom of page