We’re living the dream. Three-hour working days surrounded by our beloved books, more money than we can shake a stick at – I can’t help but feel sorry for all those non-booksellers out there. Oh wait, it’s not always like that though is it?
A logo is, in many ways, like a person’s face. It is a graphic representation of an organization, easily recognized and often generating an emotional reaction in the viewer. Ideally, the logo will bring to mind the character and personality of the organization it represents. With IOBA well into its second decade, it seemed a good time to take a look at our logo and make sure it truly represented who we were and how we wanted to be perceived.
“For us, the biggest challenge in online bookselling has been the advent of the megalisters and digital versions of books, which have driven the down the value of books that we used to be able to sell for $5- $15 to nothing. It’s not easy to predict the changes that will occur in the trade in the next 5 – 10 years, but we have a hard time believing that the megalisters’ business practices are sustainable.”