The Independent Online Booksellers Association is dedicated to promoting independent online bookselling by:
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Maintaining and enforcing high professional standards among our international membership, backed up by a strong Code of Ethics.
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Furthering bookseller professional development through the establishment of a Mentorship Program, the granting of scholarships, the publication of our online journal the IOBA Standard, and other formal and informal support systems and educational initiatives.
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Promoting trust between customers and booksellers by providing a safe online environment for the sale and purchase of books.
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Fostering consumer awareness of online book buying.
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Interacting with businesses, organizations, and governmental entities that have an impact on online bookselling.
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Providing programs and services that will help member booksellers to strengthen their businesses.