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Bookseller Monthly


booksellermonthly

Most online booksellers may not know of me. I founded BookGraveyard.com (later renamed Bookquarters.com) in 1999 and later purchased “Bookseller Monthly.” Due to personal problems last year I bowed out of and sold Bookquarters.com and suspended publication of “Bookseller Monthly” unannounced. Some would say, rightfully so, that I seemingly fell off the face of the earth. But even with my failures most booksellers have welcomed me back, first and foremost, with a genuine interest in my well being as a person. For that I am very grateful and will once again be rolling out issues of “Bookseller Monthly.”


As before, my primary goal will be to print quality material to further the trade of bookselling and the joy of collecting. Profit was not something I came to know the first year of publication. I believe I printed more free ads to support our online dealers at Bookquarters.com than paid-for ads! But that was okay. I was simply trying to return the sentiment that so many had given to me–a measure of support. And although I must take a bit of a different financial approach with the re-launch of the publication, I still would like to play a role in this brotherhood that we see through organizations like the IOBA.


In the one year since I have been away, the industry continues to ride the wave of change brought on in the late 1990’s by the Internet. After the demise of “AB Bookmans” a few years back it seemed clear that the Internet was the primary source for listing wants and books for sale. Many felt the need to change their approach on bookselling to keep up, some more than others. Interloc was the new way to go. And it was discouraging to see such a quality publication such as “Biblio” fold as well. It started to seem that the Internet was going to be the only tool for selling, buying and communicating. It troubles me that in my own small way I signaled more coalescence to the Internet by suspending the publishing of “Bookseller Monthly.”


And even since then I’ve seen other small publications change as well, mostly due to the influence of the Internet. “Martha’s Kid Lit,” a small quarterly publication, recently announced they were going strictly online. Also about seven months ago “Australian Book Collector” changed from a monthly to a quarterly publication apparently because of a drop off in subscriptions. This discourages me, as I feel we are losing the tradition of having hard copy publications laying on cluttered desks full of wants lists and orders. Now we will be receiving emailed newsletters in our cluttered inboxes…full of digital want lists and orders.


But I do not wish to sound anti-Internet. From day one it was my intent to help preserve the traditional print forum and marketplace for booksellers. I wanted to help build a bridge between those online and those who chose not to make the change, hoping to keep the option of print alive for all. So, as has been a romanticized goal of mine from the beginning, I will push forward with my monthly print publication if only to say we have another one left. It is good to see “Firsts” still going, “Bookseller” in the United Kingdom, “Book Source Monthly” out of New York, among some other small specialty bookseller publications. At the same time, it is wonderful to see TomFolio.com going strong, the wonderful launch of BiblioDirect.com by such committed book people, and the other independent sites bent on making things better for all of us.


And as always, I will be open to anyone who would be interested in contributing material to the publication. By the last issue in February of 2001 there were around 6 or 7 regular contributors appearing in every issue, all reaching a level of quality I was very proud of. I really felt we were providing a unique service to the bookselling and collecting community while keeping a tradition alive. Often the simple fact that “Bookseller Monthly” had been around 29 years prior to my purchasing it humbled me, and still does. And the terrific growth accomplished in that first year, from 550 subscribers to just over 700 (with a great deal of the new growth being international), gave me promise.


So what can you expect to see in future issues? Even though the publication is not substantially profitable, nor will it likely ever be, I hope to use it as a tool for the benefit of our trade. I want to create more of a relationship between online activity and the brick and mortar world, as well as furthering support for the IOBA, TomFolio.com, and other organizations that support bookseller interests and promote reading and collecting. There will still be sections to post books wanted and for sale. And I would hope to see an increased “Letters” section to promote thoughtful discussion of the issues that affect all of us. We must all remember that there are still many booksellers with stories and ideas to share that are not on email lists or not online at all. As well, I hope to build a relationship with our trade partners by offering columns in the publication, similar to the previous “Booking with Tom” feature presented regularly by TomFolio.com.


I still believe in the general good will booksellers have for each other and for the preservation of their trade. I would like to continue a publication that reflects that. It is unfortunate what happened last year in my life and I do not wish to dodge any criticism from those who subscribed or supported my efforts without any seeming return. But I would like to encourage everyone to take a fresh look at what we are all doing, what part each of us plays in this centuries-old occupation, and to put a revitalized effort into keeping positive things happening with regard to bookselling. There are many challenges ahead as always, but many eventful times to share as well. May I simply offer this publication as a source for trying to achieve common goals. And to all of those who have welcomed me back, thank you!


Joe Spoor Bookseller Monthly

 

Chrislands Online Bookstores

  • Writer: IOBA
    IOBA
  • Feb 19, 2003
  • 5 min read


chrslandslogo





Is an online bookstore for you?


Have you ever considered setting-up a website to promote your bookselling?


Have you started building a website but found the task too time consuming?


If you have your own website, would you like to add the ability for your visitors to search, browse, and securely order books?


Do you want to build your online identity and your own base of customers?


If you answered yes to any of the questions above, then Chrisland.com may be able to help you.



Who is Chrislands.com ?


Chrislands.com is a builder of easy to maintain online bookstores. Chrislands.com designed their service so that a bookseller with no computer programming knowledge could easily update and maintain a bookstore. The key strength of Chrislands built bookstores is that Chrislands manages the technical aspects (e.g. maintaining a secure server, processing of inventory files) of maintaining a bookstore and provides the bookseller the flexibility to manage the business aspects (e.g. setting shipping fees, payment policy, refund policy) of an online bookstore.


What does Chrislands.com provide and what computer skills do I need to operate a Chrislands built bookstore?


Chrislands provides a total e-commerce solution for operating an online bookstore, everything from providing assistance with domain name registration through setting up a secure server for online order processing.


If you can upload your inventory of books to ABE.com* (or other listing service), then you have the computer skills necessary to operate a Chrislands built bookstore. Learning HTML or any other computer programming is not required to operate a Chrislands built bookstore.

When did Chrislands.com start building bookstores?


Chrislands started building online bookstores during the summer of 2001. Since 2001 Chrislands has continually strived to add new features, improvements and upgrade the stores it has built.


Where can pricing information about Chrislands.com be found?

Pricing information for Chrislands can be found on the Chrislands Pricing Page . The set-up for a Chrislands built bookstore is $99.99. Monthly fees range from $9.99 a month for stores with less than 2500 books up to $29.99 a month for stores with 30,000 books. The monthly fee for stores with more than 30,000 books is $29.99 plus an additional $5 per each increment of 10,000 books above 30,000 books.


Why should I have my own online bookstore?

If you want repeat customers and want to build your own base of customers, then you need to provide customers an easy way to find you. A bookseller once compared telling a customer “You can search my books at ABE.com” as being the equivalent of a customer asking a brick and mortar bookseller for a business card and the bookseller handing the customer a phone book and saying “I’m listed under books.”


How much customization is possible with a Chrislands built bookstore?

Operating a Chrislands built bookstore is similar to leasing a brick and mortar (B&M) bookstore. You can choose the color and provide the images for the online store (paint and add furnishings to a B&M store) but you can’t change the structure of the store. Items such as processing for searches, shopping cart, secure server (heating, cooling, and plumbing in a B&M store) can’t be modified. A sample of Chrislands built bookstores can be seen athttp://www.chrislands.com/shops/builtstores.php. Viewing a few of the listed stores will provide an idea of what can and can’t be modified.


The above paragraphs cover the “5 W’s and how” of Chrislands. Listed below are other frequently asked questions about Chrislands.


Q: If I have a bookstore, how do I get customers to order from me?

A: Bookstores with the most success look at marketing as a continual process. There are a number of low/no cost things you can do to market your bookstore on a continual basis.

1. You can “market” your bookstore by including your web address in bookmarks, business cards, flyers, email signature lines and other low cost methods. The key is to make it easy for your customers to find your web address.

2. Another method for independent booksellers is “cross-selling”. If someone orders a book from you through ABE.com*, then in your confirmation email to the customer you may want to recommend another book that might interest (same author, same subject, etc…) the buyer and provide them the web address to that book at your bookstore. For example a buyer may order a book about spices and in your follow up email you could state

“I have a great book on food and flavors listed for sale at

or you could say

“I have many great cook books. You might want to browse my other cookbooks at

Even if the buyer doesn’t buy the recommend books you have let the buyer know how to find your bookstore. Online consumers still fear fraud. After you have completed a sale to a buyer’s satisfaction, you have earned their trust. Customers are much more likely to buy from you a second time, because the fear of fraud is reduced or eliminated. The key is to make it as easy as possible for the customer to find you when they are ready to order more books.

3. Offering discount and coupons is a great incentive to get customers to order from your bookstore. You may want to advertise a 5% “first order” discount code on your bookstore homepage. When the customer checkouts they enter “firstorder” in the coupon code box and are rewarded with a 5% discount at checkout.


You can then follow up with a “second order” coupon to your customer. If you use delivery confirmation, then you know when the customer receives the book and you can follow up with a “Delivery Confirmation” email. In the “Delivery Confirmation” email you can tell the customer that the post office has confirmed delivery of the book and that you hope they are happy with the purchase. Additionally, you can add in the email that you are offering a 10% discount (coupon code = second) if the customer places a second order from your store.


Offering the coupon after delivery has been confirmed is the best time to offer the coupon because that is when the customer will be most satisfied with their purchase. The customer may still have some reservations about the purchase until the book has been delivered.



Q: I already have a website. Can I integrate Chrislands service into my current website.

A: No and Yes.

No. Chrislands cannot be inserted into your current website. Chrislands is a stand-alone system and you cannot modify the basic functioning of a Chrislands built bookstore.

Yes. You can integrate a Chrislands built bookstore by linking together your current website with a Chrislands built bookstore. The two URLs listed below show how the Chrislands portion of a bookstore can be seamlessly integrated into one web site.

and

AnglophileBooks already had a website she built and liked, but wanted to add a search and ordering capability to her site. She maintains her original site (anglophilebooks.com) but has added links to her “back end processing” (Anglophilebooks.net) that allows her customers to search her books and complete orders online.



Q: Is there a long-term commitment when signing up for a Chrislands built bookstore?

A: No. Chrislands works on the equivalent of a month-to-month lease.


Q: Can I upload my inventory to a Chrislands built bookstore just like I upload to the book listing services?

A: Yes. If you use BookRouter.com or BookTrakker, then there will be no additional work to upload to a Chrislands built bookstore. If you use another database program, then uploading to your bookstore will be the equivalent of uploading to another service.



You can learn more about Chrislands at the following web pages.

You can contact Chrislands customer service with questions at info@chrislands.com

*ABE.com is the property of the Advanced Book Exchange Inc.

 

Tom Sawyer – BookWriter Web

  • Dec 2, 2002
  • 12 min read

BookWriter Web: Getting Your Inventory Where it Belongs — In Front of Buyers!


Tom Sawyer is a co-founder of Interloc and Alibris. He served as Chief Software Engineer from 1993-2001. Over the years, he has developed many widely used programs for booksellers, including BookMaster, Record Manager, BookMate, and the UIEE format many of us use every day. Mr. Sawyer is now preparing to release BookWriter, which may well become the standard against which the next generation of bookseller software is measured. However, a little serendipity and a lot of work have yielded a surprise! Read on…* * * * * *

Tom, I was prepared to interview you about the release of BookWriter, but it sounds like BookWriter Web is actually a different program?


Yes — and no. BookWriter Web is now and will always be a working part of the complete BookWriter program. But, 3/4 of the way through its development, something unexpected happened: it became clear that the program was far more powerful than we had imagined, doing things we didn’t think could be done, producing results in seconds that would normally take hours or days to accomplish. I was floored.


After some discussion, we decided to retain these features in the full BookWriter program but also to immediately release BookWriter Web as a stand-alone program (at lower cost) for both BookMate™ and HomeBase™ users. Given the current state of the online book trade and the fact that any dealer with a BookMaster, Record Manager or BookMate-compatible database can use BwWeb immediately, we felt it was important to make this available to dealers as quickly as possible, particularly in time for the holiday season. The Alibris-compatible version is ready now and the HomeBase-compatible version will be released shortly.


What exactly does the program do?


BwWeb is a multi-functional composer that makes it very easy to effectively present your stock in venues like the web and auctions, using the data you have already entered. It will create just about any kind of document you can imagine, but where it really shines is its ability to compose complete, ready-to-publish web pages and auctions, with integrated images. It composes pages one right after the other, in sequence, and I’ll explain more later why that’s important. The general answer to your question is that the program’s main objective is to help dealers sell more books.


How does it work?


BwWeb retrieves selected records from your database and populates pre-defined locations in other files with your records. You can produces web pages, auctions, catalogs, tables, export files — just about anything you can think of. You can work from a Hit List, ranges of records, or select records directly within the program. There is a very wide range of options available for composition including automatic image layout and sizing. And, it displays the composed results instantly — you can preview what you’re about to do before you do it, to make sure everything is just the way you want it.


If I may say so, this sounds almost too good to be true. What are the advantages of using BwWeb?


I’ve spent a lot of time doing pragmatic testing and I’ve come to some interesting conclusions. Some may not agree with me, but I have good reasons for believing this:


1: When the vast majority of potential Internet customers want to buy an OP book, they go first to Yahoo, Google, AOL, MSN, or any of the major search engines that pop up on their computers when they first turn them on, or when they launch their Internet browser. They type the name of what they want into the Search box, hoping to find it. Usually, they either don’t find it or they end up at Amazon or B&N through a collateral link. This seems to happen the majority of the time and it’s common sense, isn’t it?


2: Practically no one knows anything about on-line OP book listing services. One out of a thousand people recognize the names ABE, BookFinder, ChooseBooks, etc. It’s an insulated little world and I believe this will take many years to change significantly. Alibris is far ahead of the pack in this regard because of the vast sums spent on advertising, branding and promotion, but their records don’t show up in search results either.


3: Most book dealers put their books in listing service databases. These databases are not indexed by major search engines. Hence, your database records do not appear in search results either.


So, to answer your question, there are many advantages to using BookWriter Web, but certainly one of the most important is the ability to get your inventory out in front of the people who want to buy it, without having to rely on sheer luck or having an OP book listing service to do it for you.


A lot of book dealers have created their own web sites but their sales results haven’t been what they had hoped. How will BookWriter Web improve this situation?


Frankly, I’ve looked at the source code for a lot of book dealer’s web sites and only a handful are actually set up correctly for proper search engine indexing. Most of them have their book records stored in non-indexable database files. That’s no surprise, that’s what most web programmers have been trained to do.


But, the reality is that in order for buyers to find your books through search engines, you have to have a significant presence in the search results that appear before potential customers. The only way to do that is to make it possible for your inventory to be indexed automatically by major search engines. This requires that your web pages be composed and structured in a particular way, and that the information to be indexed by the search engine must reside in your web pages, not merely in a Microsoft database or other “private” file.


Can you give me an example of what you mean by “significant presence?”


Ok, for example: In my spare time I created a web site for my parent’s antique & collectibles business called “B&D Unique Antiques.” I hosted the site through TIAS.com and made sure the pages were set up correctly so they would be properly indexed by search engines. Long ago before my time, they used to have kerosene heaters in automobiles. Suppose you were an antique car collector and wanted to buy one online? If you go to Yahoo/Google and type: “antique kerosene auto heater” you’ll get about 600 results — and B&D Unique Antiques inventory will appear near the top of the results list. We did not pay a cent for that exposure. So, B&D Unique Antiques has a significant presence not because we’re offering stuff no one else has, but because our inventory exists as static web pages that can be properly indexed by search engines. It makes all the difference in the world when it comes to sales.


On the other hand, if you go to any of the “mainstream” antique sites like Ruby Lane or CurioScape and type in the name of what you want in their own little Search box, you’ll probably find it right away. BUT, you’d need to know enough to go there in the first place, wouldn’t you? Most people don’t know anything about Ruby Lane or CurioScape or any of the “mainstream” antique sites. Like bookselling sites, they also live in their own insulated little world. So, since most people type what they want to buy rather than where they want to go to buy it, the majority of people who don’t know anything about these places won’t find them. But, if your records are properly presented, they will find your inventory.


It’s the same situation for booksellers. Here’s another example: A fairly common book is: “FDR: Centenary Remembrance,” published in 1982. Go to Yahoo/Google and type: “FDR Centenary Remembrance” and again, you’ll see our book listed near the top of the search results, even though there are hundreds of copies available on ABE and other listing service sites. None of those show up.


Very interesting indeed! Does this mean our inventory records will exist online as a series of static web pages and not as a single database file?


That’s exactly what it means. Unlike a database whose contents are “hidden” from internet search engines, pre-composed pages allow your records to be directly indexed by search engines. This means people looking in search engines for specific books will find your records. However, they will not find those belonging to other dealers whose records cannot be properly indexed — because they exist only in online databases.


Aside from containing the text, how do the pages created by BookWriter Web insure that they will be properly indexed by search engines?


Well, aside from the formatted text describing your records, you can also instruct the program to include an explicit Document Type Declaration and a complete set of formal Meta Tags in your composed web pages. These are extremely important for proper indexing and will insure that your records appear in the proper categories when retrieved by search engine robots. You can even include introductory information about your business, specialties, location, etc — and you will be found by buyers! BwWeb will even collect keywords from your records and include them as Meta Tags to provide alternative retrieval criteria for buyers who search by category rather than by title.


Don’t individual web pages require a lot of web space?


No, they don’t — that’s a common misconception. Individual, pre-composed web pages occupy about the same amount of space as a traditional web-based database and often occupy less space. Hence, there is no storage penalty to creating individual pages. However, you do need enough storage space to handle your entire inventory, but of all the things you have to pay for, web storage space is one of the cheapest.


What about retrieving and displaying web pages? Will customers experience any delays?


In fact, there is a huge performance increase over traditional ODBC database retrievals. Since each page is pre-composed, no database record retrievals are required. And, unlike an active server page that can take many seconds to compose a page on demand, pre-composed pages load instantly — there is zero latency beyond the normal load times for text and graphics. You might call it a horse-sense approach.


What about site setup and overhead? Is it expensive to do this?


Well, no, actually it’s as inexpensive as it can possibly be. There is no server software required. No “Microsoft Extensions” are needed to display database records and images. Your web site is as clean and simple as it can possibly get. You pay nothing for “development” since there is essentially nothing to develop.


If you want more sophisticated features such as a shopping cart or other interactive functionality, you’ll find that most of these features already exist elsewhere as separate, callable modules. For example, a number of services provide free shopping cart modules. The HTML can be cut and pasted right into BwWeb and it will include it in every composed page.


Why re-design the wheel and have to pay money for the privilege? There are also many excellent free search engines available (such as Atomz, PicoSearch and others) that can easily be set up to perform fast text searches on your pages. You can have the equivalent of a searchable database at zero cost and the results are splendid. By the way, the two companies I mentioned place a small logo on your search result pages if you use the free service, but there are no advertisements added. You can have an extremely fast, efficient searchable web site set up and running in a matter of minutes.


At the very least, if you still want a web programmer to set up a “custom” site and pay the extra money, fine — you can present him/her with a ready-to-publish set of web pages describing your inventory and still save yourself a bundle. You don’t have to worry about “import/export formats” — there aren’t any! You can put as many records on a page as you like, lay them out however you want, present images in a very professional manner, even include automatic links to display them full size. In a nutshell, you can do most if not all of the things you’ll find on web sites that cost their owners thousands of dollars to produce.


How about maintenance? Is it more difficult to maintain separate pages than a single database file?


Normally, yes, but in this case, No, definitely not. That’s one of the beautiful things about this program. If you update a few records and choose to update the corresponding web page(s), you do not have to upload huge database files merely to update a few records. Instead, you upload only the page(s) that have changed. Plus, your images can live anywhere on the web — you do not need to “marry” your images with a resident database server, which many database-hosting systems require. Your records exist as simple pages that you can edit or delete at any time.


In effect, you have complete freedom to locate your files wherever you like. If you decide to make changes to your pages, you are faced with a simple task instead of a complicated one. Simply make the desired changes to your record(s) and then re-compose only the page(s) you want to replace. A huge amount of time is saved over the traditional “Front Page” approach of making changes to “master” pages and then being compelled to edit (and test) all of the subsequent branches in your web.


Also, keep in mind that I’m not recommending that dealers should do this INSTEAD of using listing services — I’m suggesting that they should do it IN ADDITION TO using listing services.


You mentioned marrying images with database records. Will BookWriter Web do this automatically?


Yes, it will. All you have to do is be sure to name your image files in a certain way, then tell BwWeb where the files are. It automatically scans the images and matches them up to the database records. BookMaster, Record Manager, BookMate and HomeBase users can now compose complete image-populated pages without having to do anything other than what I just described.


What about auctions? How does one use BookWriter Web to compose auctions?


In practice, there are three things that take a lot of time to produce a good auction: (1) composing the presentation, (2) creating a good auction title that fits into the space allowed, and (3) choosing the best auction category. BookWriter Web will do the first two automatically. The code it produces can be dropped right into Mr. Lister or whatever auction software you choose, and it contains a flexible Auction Title Composer that intelligently constructs titles based on the fields you specify. It works pretty well, too. My own tests here have seen auction productivity skyrocket as a result of using it to perform these two labor-intensive chores.


There are many dealers who know nothing about HTML or web sites. Is this complicated to do? How would a dealer go about setting up a web site as you’ve described?


Everyone does things somewhat differently, and style is a major component when establishing an on-line business identity. BookWriter Web both expects and encourages creativity. Getting started is easy: You can use any of the example templates and document layouts supplied with BwWeb to organize your information the way you want it in a general fashion. You can then save the template and layout as your own files and customize them precisely the way you want them to “fine tune” your on-line presentation. BwWeb lets you instantly preview the results in partial or complete form, so there is never a need to “upload and review” as is normally the case with most web pages — your uploaded files will look exactly the same when viewed on-line.


In general, all you need to have is the web site itself. Once you have a place to send files, that’s really all you need. The rest is handled by the pages themselves. It is honestly just that simple.


What else will BookWriter Web do?


Well, it creates catalogs, quotes, tabular index documents, detailed records, sorted lists, delimited files for uploading to Amazon and Half.com, HTML for use in eBay auctions, archival records — the list goes on and on. You can even use it to create UIEE files that are ready to upload. It’s all a matter of setting up what you want to create, and I’ve spent a lot of effort trying to make that very easy to do. You can basically set up an infinite number of layouts and compositions and save them for use later. And, since it always saves your current settings automatically, the program is always just the way you left it the next time you run it.


I’ve also tried to include practical features that dealers will find genuinely useful. For example, there are some automatic editing options that will remove spurious punctuation, strip leading articles and things like that. These are admittedly details, but they can also add up to a lot of wasted time if you have to go back and hand-edit documents. BwWeb is targeted towards producing ready-to-use results.


Is the program complicated to operate?


This program is unlike anything I’ve ever produced. I’ve been told it looks a bit intimidating at first glance, but I think that’s because there’s a lot packed into a small area. I wanted a program that was right in front of me in toto, not hidden behind two dozen sub-menus. The learning curve is pretty short, given that you can start composing immediately by using the examples we’ve included. I’ve put a lot of work into laying the program out sensibly. There is a comprehensive Help system that describes the entire program in detail and how to use it. There’s even a Tutor that literally walks you through the entire program, describing what each control does and how it can affect your composition. My mother has no trouble operating it.


What about technical support. What happens when a dealer needs help?


E-mail support is provided at no cost to all users. We’re pretty good about responding quickly to inquiries and we take them seriously (though I’ve personally gotten behind in my correspondence lately). Additional pay-as-you-go support is available for dealers with more involved issues. We’ll also be offering pager-based flat-rate and long-term support services for dealers who wish to develop custom applications or who want someone “on call” to help when problems arise.


What does BookWriter Web cost?


We’re offering the program for $79.95 through December 31, 2002. Dealers who subsequently decide to order the complete BookWriter program will receive full credit towards their purchase through December 31.

Where can dealers go to find out more information?


Dealers can visit http://home.rochester.rr.com/bdunique/bwweb/bookwriterweb.htm for additional information and a link to order the software. The Alibris-compatible version is available now and it has been tested extensively. As I mentioned earlier, a HomeBase version will also be ready shortly. We’ll be issuing some announcements at the appropriate times, when I have completed software in hand, ready to install.



Tom, this is really very exciting. I appreciate your sharing this with us!


Thank you. It was my privilege to participate.


™ BookWriter is a trademark of TAS Software Innovations © UIEE is Copyright 1989-2002 TAS Software Innovations ™ BookMaster, BookMate, Interloc, and Record Manager are trademarks of Alibris ™ HomeBase is a trademark of Advanced Book Exchange Inc.




 
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