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Anirvan Chatterjee and Charlie Hsu, BookFinder.com

Anirvan Chatterjee and Charlie Hsu, BookFinder.com


To start off, Anirvan, you’ve been generous with information about yourself, somewhat generous with information about Charlie (let’s see if we can’t get you out and talking about yourself, Charlie) and very generous with information about BookFinder.com.

If I may, though, I’m going to dig a bit deeper.


You’re both twentysomethings living in a high tech area, based as you are in Berkeley, CA, doing high tech work and, in many ways, living the “good life.” From what you’ve written, Anirvan, can we assume that running BookFinder.com doesn’t leave much time for either of you to be party (or family) animals? Is it all work and no play, aside from work and reading, though? Some questions for you both follow.


Anirvan and Charlie, do you see yourselves continuing to run BookFinder.com for many years, or forever, or??? Do you think, since you have so many of the programming problems solved and have the site running smoothly, that it will continue to be gratifying emotionally, financially and intellectually for both of you?


Anirvan: Many things get easier over time, but there are always new challenges to be met. For example, we’ve been working for over a year now on a set of infrastructure improvements to BookFinder.com that (among many other things) will help users search for books in languages other than English. I’m currently working on a project to figure out how we can best improve new users’ experience with the site. This stuff goes on. I love what I do, and I’m fortunate to be able to work with good friends. I can’t imagine being bored anytime soon.

Charlie: I think Anirvan has said a lot of what I would say. While many problems are solved, there are always more problems to tackle, more interesting things to try.


Anirvan, when you originally conceived of the idea of a multi-database book search, what triggered the idea, i.e., was it being unable to find books you personally wanted, or what? How did you go about deciding what would work as a metasearch through book databases? Was it a trial and error process, or one of those inspired ideas that seem to sprout full-grown into your consciousness? Did you talk this idea over with Charlie at the time?


Anirvan: I got interested in developing a book search tool based directly on my experiences as a book shopper. I’d been buying books online for some time, particularly stuff that I couldn’t find locally. Jumping between sites in order to check on prices and availability got frustrating very quickly. Developing a metasearch system was a way of scratching that itch.

In the fall of 1996, while I was an undergraduate at UC Berkeley, I took an information science seminar on the theory and practice of network agent systems. We had to develop a prototype network agent system as a class project; I chose to build a network agent that would help me find and buy books. The site grew from there. I got an ‘A’ in the class, and I put a version of the software online in January 1997. I made pretty heavy use of the software early on to help me complete my collection of Doonesbury titles — nearly fifty volumes in total, most out of print.


Most of the improvements to the site came incrementally. I didn’t initially think of including options to search for signed books or first editions, or even a keywords field. We’ve continuously been making little tweaks here and there, often based on user feedback.


Charlie, when did you first start working with Anirvan on the book-search database? And does BookFinder.com, as a mental and professional challenge, suit you still?


Charlie: Officially, I started working with BookFinder.com after I graduated from UC Davis in 1999. Unofficially, I’d been helping out since even before the site was launched in 1997. I even built the site’s first server, back in the very beginning. BookFinder.com suits me as a challenge because it lets me do things I wouldn’t normally get to do. Running a small business, you have to become proficient in a lot of skills. BookFinder.com helps keep me from being pigeonholed into just being a coder.


Charlie and Anirvan, is one or the other of you the “idea” person and the other the “programming person”? Or do you both work on all functions of your business?


Anirvan: We both do programming and planning/design stuff. We handle different parts of the technology — Charlie works with the databases and the complex guts of the system, I work with the interface and search code. Otherwise, I’m more involved with marketing, advertising sales, bookseller relations, etc. Charlie handles the financial and legal side of the business. That’s just us; we also have part-timers and consultants working on support, marketing, design, accounting, etc. Running a site like BookFinder.com is a big job!


Anirvan and Charlie, can you foresee BookFinder.com morphing into metasearches for other products besides books?


Charlie: We’ve thought about metasearching other types of products, but decided against it. Every kind of product has its own complexity. The technology is only one part of building a comparison shopping engine and, at least to a technologist like me, the easier side. There’s a huge amount of knowledge about books and the online book industry that we’ve accumulated, which we use while working on the site. It would take a long time to get that knowledge in other fields.


Anirvan and Charlie, has the overall super-abundance of more common books and part-time booksellers affected your business negatively or positively (aside from requiring more computing resources, of course)?


Anirvan: Compared to two years ago, we’ve found that when given the choice, somewhat fewer users opt to buy new books, perhaps due to the greater availability of cheap used copies. Not much else. We identify a lot with booksellers but, in the end, our allegiance is to the customer; the presence of “kitchen table” booksellers and larger online inventories helps consumers by increasing selection, and driving down prices.


Anirvan and Charlie, I read in one of your press releases that there are 40,000 of us booksellers online now: was this a mistake or are there truly that many people listing used books online now (last I’d heard was around 10,000)? For instance, I wondered if many of us listing on several databases had inflated the apparent number of booksellers.


Anirvan: We include in our count the most active “kitchen table” booksellers from sites like Half.com; the figure’s not inflated.


Both of you, again. Do you have any plans (that you wouldn’t mind giving away, of course) about other types of businesses, whether computer or book-based or not, that either of you are considering or would be interested in for the future?


Anirvan: We see a lot of room for growth in the used book area. Most of our future plans revolve around that sector.


Both of you, why do you continue with BookFinder.com Insider? Even with it being an essentially unmoderated list, it must take many hours of your time and add to your work week. Do you get ideas about what’s needed for your business from the list? Do you just enjoy the chatter of book people? Even though we all love having the list I know we must drive you nuts at times, and I’m curious about why you put up with some of our antics.


Anirvan: We love the list. It’s frustrating to run at times, but we get a lot out of it. As with many list members, being involved with the Insider list is a way for us to keep an ear to the ground of what’s going on in the world of online bookselling. We’ve also really gotten to know some of the list members. The community’s crucial; the BookFinder.com Insider started off as a stale tech support mailing list — it’s the list’s members that give it some soul.


Charlie, how did you and Anirvan meet (I know it was during high school, but what brought and kept you two together)? Were you both “into” information technology as it existed then?


Charlie: We actually met in the locker bays of our junior high school. The lockers were assigned alphabetically by last name. I had a good friend whose last name was Chang. Anirvan’s last name is Chatterjee, so the three of us met by my friend’s locker. We all started talking, and eventually became friends. We had a great computer science teacher in high school, so we were learning how to run our school’s Unix network back in the days of the pre-commercial Internet (this would be the early 90s). I still remember when we first saw Mosaic (the first graphical web browser), and how surprised we were the first time we saw a URL advertised on TV.


Anirvan, how did your reading about and the reality of India coincide when you visited your grandparents? Was that your first trip to India, by the way?


Anirvan: I’ve been visiting my extended family in Kolkata (formerly Calcutta) every year or two, all my life, so I’ve always felt pretty connected to the place. I can’t say that I’ve ever had to deal with any substantial culture shock, either in the US or in India.


Anirvan, why mysteries? Is solving problems such a deep part of your personality that it is fun for you even when relaxing and reading? Or is reading mysteries when you can turn off your brain and really relax?


Anirvan: Definitely the latter. I’m an embarrassingly unsophisticated mystery reader. I miss obvious clues, and have to wait till the conclusion to find out whodunit. Recently, I’ve been reading a lot of mysteries set in Berkeley, California (where I live and work). I’m enjoying seeing how different writers take on the city’s quirks in print.


Anirvan, I’ve seen your lists of books read on the BookFinder.com site. What are your favorites, current and past? Is there a particular type of book or author you collect?


Anirvan: I read pretty widely (and buy books accordingly). Stuff I’ve been into over the past few years include Isaac Asimov novels, 1960s radical librarian literature, black science fiction, Russian novelists, anti-technology commentary, graphic novels, and punk music history. But to the extent that I can say that I collect anything, I’m probably most into English language fiction from the South Asian diaspora — authors like Salman Rushdie or Arundhati Roy.


To indulge my compulsive need for list-making, here are some of my favorite underhyped lit titles from the South Asian diaspora:

* “The Shadow Lines” by Amitav Ghosh (India) * “Afternoon Raag” by Amit Chaudhuri (India) * “English, August” by Upamanyu Chatterjee (India) * “Anita and Me” by Meera Syal (UK) * “Once Upon An Elephant” by Ashok Mathur (Canada) * “Junglee Girl” by Ginu Kamani (US) * anything by Ved Mehta (US)


Charlie, I’m assuming you are a reader, also? What do you like to read, and what appeals to you about those choices?


Charlie: I’m a really big fantasy/sci-fi fan. It probably comes from my interest in ancient and medieval European history. On the other hand, maybe it’s because I’m such a big fantasy fan that I’m so into history. One of those chicken and egg things, I guess.


Charlie, have you made up a `books read’ list like Anirvan’s? If so, what are some of those books (and even if you don’t have an official list, what do you like to read)? Which are your favorites, and why? And do you read much about your cultural or ethnic heritage?


Charlie: Anirvan, as you may have noted, is very much a list person. He keeps lots of lists in his life, and a reading list is very natural for him. I, on the other hand, am not a list person; I’m far too disorganized to do something like that.


Favorite books? Well, let’s see, it’s hard to say, there have been so many…I’ve always enjoyed humor, the books in Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy” series are some of my favorites. More recently, I discovered Terry Pratchett and am quickly on my way through reading all of his Discworld novels. “The Name of the Rose” by Umberto Eco — murder, mystery, monks, a Sherlock Holmes-like character, all set in medieval times — what’s not to like? Finally back to the classic fantasy genre, the Thomas Covenant series (“Lord Foul’s Bane”, “The Illearth War”, “The Power That Preserves”) serves up a slight twist to the generic fantasy world.


Charlie, Anirvan has written that he had pretty much an upper middle class U.S. upbringing. How about you? My understanding is that you were born in Taiwan, but grew up mostly in the San Francisco Bay area. Did you grow up with mostly Western values and heritage, a mixture of Twaiwanese and Western, or a traditional heritage? Have you visited Taiwan since moving to the U.S.?


Charlie: When I think of my upbringing, the best way I have to describe it is to say that I’m a second generation immigrant from Taiwan. I grew up with a mix of values, both American and Taiwanese, with many of my friends around me growing up the same.


Charlie, I understand you have many hobbies besides books and your programming. Anirvan has said he’s seen you juggling flaming torches, for instance. How did you get interested in juggling, and how long did it take you and how many different types of objects being juggled to get to the flaming torches level? Any burns along the way???


Also, Charlie, I understand you’ve dabbled in fencing, whittling and woodworking. Are any of these still hobbies? Could you tell us how you got interested in each, and how proficient you became at them?


Charlie: Fencing, juggling, woodworking all came about after high school. During college, I decided that I wanted to do something else besides just taking classes every quarter. UC Davis had a great program called the Experimental College, with classes taught by members of the community. I tried fencing because I wanted some sort of exercise to keep me in shape. A good friend of mine also fenced and encouraged me to join. (Also, you can’t tell me there isn’t something cool about the idea of swashbuckling.) After about 3 years of fencing, I still consider myself pretty much a beginner, and I haven’t fenced in several years now.


Juggling was just something I’ve always wanted to learn. My roommate and I signed up for juggling classes together. The funny thing about juggling is that once you learn to pass clubs, juggling becomes a very social event as people get together to play together; it’s not just one person off doing tricks alone. I can juggle up to four balls at a time, or three clubs, or three torches, which can be thought of as clubs with flames at the end. No major burns, though I lose knuckle hair every time I try it.


As for woodworking, I’ve always been a craft-oriented person. Programming is fulfilling in many ways, but what you create is so ephemeral, I wanted something solid, thus whittling and woodworking. I’m still a rank beginner, but my eventual goal is to make my own furniture.


Anirvan, you write beautifully and eloquently. Are you ever intending to try to write a book? Have you had papers or books published? If you did ever decide to write professionally, what would you write about?


Anirvan: Thanks. I dabble with an article here and there, but haven’t done much writing otherwise. As with so many things, it’s a matter of not having enough time.


I idolize the technology/culture journalism from about 1992 to 1996 — that’s something I wish I could have been involved in (the fact that I was still in high school at the time was something of an impediment). Most mainstream journalists didn’t even know which stories to investigate; others fell into the trap of recycling existing metaphors. But writers like Paulina Borsook, Steve Silberman, Simson Garfinkel, and Howard Rheingold were part of the first wave of smart internet-savvy journalists writing about the social implications of these new technologies, trying to write critically about a medium that was changing by the day. Exciting stuff. There’s a Library of America anthology of American journalism during the Vietnam War; I won’t be terribly surprised if, some decades from now, there’s a similar anthology of journalism from the early networked era.


Anirvan and Charlie, aside from reading and working, what do you like to do? Do you enjoy art, traveling, concerts, animals, sports, or???


Anirvan: Nothing out of the ordinary. I try to spend time with friends and family, and attend concerts, plays, and movies. I end up making three or four film festivals a year (the San Francisco Bay Area’s a great place for the arts).


Charlie: Aside from the hobbies I mentioned, I enjoy watching movies — comedies and (not surprisingly) period pieces. I boot up the occasional video game, and enjoy hanging out with friends.


Anirvan and Charlie, I just finished reading “The Blue Nowhere” by Deaver, and was quite surprised to find so many supposed characteristics I shared with hackers (and I’m not at all a programmer, just a compulsive computer user). Do you “legal” programmers do the same things as hackers? Like eat sweets or drink the strongest caffeine drinks you can find to keep alert for long hours at the computer (that one I share), never drink alcohol or use “anything” that would make you drowsy and unable to function at the computer, have to shave off calluses on your finger tips from keyboarding so many hours (makes me glad I learned to type (pardon, keyboard) with fingernails), wander around at 4:00 a.m. in online chat rooms looking for other computer-compulsive night owls even after your “official” work is over, wear out keyboards at a fantastic rate, be able to “feel” if your computer is being hacked or interfered with in some way from response time either in the drive or monitor, drive noises, etc., or program for 36 hours straight with no sleep? How much of this stuff is correct for you true computer mavens? And hey, is either of you going to admit to ever hacking – in your younger, wilder days, of course? :>)


Charlie: Well, as with many such portrayal of hackers, this contains a grain of truth, but some of it is exaggerated for dramatic effect. Many of my friends who are coders do tend to be habitual coffee drinkers, but these days, who isn’t? I don’t think my keyboard wears out any faster than most. Almost all the coders I know, including myself, are night owls. I’ve tried to cut back on the all-nighters (I’m not as young as I used to be, you know.)


Hacking in our younger, wilder days? <laughs> Can I take the fifth? No seriously, because we became system administrators to our high school network, we spent a lot more time keeping our system running than trying to go out and “hack.”


Anirvan, you’ve written about feeling “racialized” after 9/11 because of your Indian appearance. Was this a phenomenon that you felt primarily immediately after 9/11, and were there actual occurrences of discrimination against you or any of your Indian friends? Does this feeling (or do these occurrences) still persist today? Would you care to comment on how this felt to a U.S. citizen of Indian descent?


Anirvan: My parents are from India, but that’s only one part of who I am. When I talk about feeling “racialized,” I mean that in the days and weeks after 9/11, it was very difficult to think of myself as anything other than someone of the wrong skin color. I’ve encountered explicit in-your-face racism a couple of times, but it tends to be something I can ignore. I’ve rarely felt physically vulnerable. The domestic backlash after 9/11 changed that.


My parents called me the morning of 9/11 to let me know what was happening. In the midst of our shock, it was very clear to all of us that there would be a huge backlash. Through websites, newsgroups, and mailing lists, I kept hearing about Americans of Middle Eastern and South Asian heritage getting attacked, people being jeered at, schoolchildren assaulted, businesses threatened. There was a rock thrown through the window of one of my favorite Pakistani lunch spots in San Francisco. A friend’s brother was refused service at a restaurant. Everyone got glares. It wasn’t a good time. I got involved with a group doing hate crime education in the South Asian community; a lot of people were scared to report incidents, for fear of calling further attention to themselves.


It’s unfortunate that as thousands were dying after the terrorist attacks, we immediately started turning on our own. If the aftermath of the 1997 Oklahoma City bombing had been anything like that of 9/11, Irish-Americans and Gulf War veterans would have had to fear for their safety after bomber Timothy McVeigh was identified. Just goes to show far we have to go as Americans to overcome our -isms. It takes a long time to shed the stigma of being the “Other”; it may take another fifty years before Indians are as accepted as Italians, Hinduism as accepted as Judaism.


Both of you, I have some questions from my personal point of view. I grew up in an era when typing and data entry was primarily a low-paid woman’s job. Now, with computers affecting almost every aspect of our lives, we’ve all been turned into “typists” and for much longer hours than typists worked in the old days (and in many instances, for less pay per hour). I realize it is called “keyboarding” these days, and that modern day keyboarding is, for programmers at least, simply the current method of getting the machine to do what you want it to do. But do you ever get the feeling that you’re chained to that darned keyboard? Do you really get those calluses on your fingertips? Do you both have carpal tunnel syndrome? Do you think the day will soon come when you can program by speaking, rather than keyboarding? And, in that vein, what advances in computer technology do you anticipate in the near future?


Charlie: I don’t think it’s so much chained to the keyboard as chained to work in general. The computer is nothing more than a tool to get things done, and the keyboard is just an input tool. I could sit here and talk for hours on end about what I think of the future of technology (and no doubt be mostly wrong), but briefly, I don’t think that voice technology for programmers will be ready anytime soon. There have been many interesting developments in the pursuit of lighter, smaller, flat screens that are easier on the eyes. Once they can get something thin, light, and approaching the resolution of printed text, ebooks will look that much more appealing.


You asked about typing calluses. So far, that hasn’t been a problem. My biggest worries are actually carpal tunnel syndrome, and possible damage to my eyes from staring at a monitor for 9+ hours a day. Luckily, nothing has happened so far but it’s always a concern.


Thanks to you both, Anirvan and Charlie!



 

From: Michael Tokman

What is your purpose in starting a online book database (i.e., to help online booksellers, to get a database that does what you think a book database should do, because it’s a good business to be in, all of the above, none of the above, or ????).


All of the above, to say the least. We have often have been struck by how varied the world of book selling is. There probably are as many business models as there are booksellers. We designed a site that fits booksellers’ business styles rather than them having to adapt to a single format. Even our name, ChooseBooks.com, implies choices. Along the same lines, our marketing plan takes advantage of both niche marketing and the full global market place in generating more sales.


Is this a long-term commitment on your part?Where do you see yourself and your database in 3 years? 5 years?


Creating a “Full Service” multi-dealer bookselling portal is a fairly labor intensive undertaking. One does not begin this for a short-term gain. We are 100% committed to ChooseBooks.com and will be in it for a very long haul.


As for the future: The site is filled with sophisticated features to help both Buyers and Sellers. Best of all, all those functional features are very flexible and can be easily expanded and modified to fit rapid changes of e-commerce.


However, we want to make sure that everything is working smoothly before we expand. We are opening in four languages – even though technically we could open in a dozen. ChooseAutographs.com for autographs, letters and manuscripts is presently our only companion site. Yet since book dealers have many specialties, we plan for ChooseBooks.com to be a flagship of all our sites and through it open many specialty markets to our booksellers.


What lister book database inventory programs do you/will you support?


We support every program regardless of computer platform used. Whether Mac or PC, Unix or Linux, we can accommodate it and if a new program is created, we will support it too. A large part of our beta testing is to make sure that uploading works smoothly for all formats.


What are your upload procedures? Deletion procedures? Are “wants” listings available? For sale matches? Are any additions/changes planned?


Our uploading procedures are simple – either through our web-based system or via FTP. You send us your file(s) and we list or delete books as stated in the file. Or, if you prefer, you can manage your inventory online.


We have the ability to create want lists by using every parameter of our advanced search engine. All “wanted” items will be matched against For Sale records in our database. Customers will be notified when their specific want is matched.


In addition to a “Want List”, we have added another service – a “Watch List”. Designating a book as “watched” means that you can return to it without repeating the whole search.


What customer service (for both sellers and buyers) do you/will you have?

We are glad you asked this question. Many people think of Customer Service in regard to resolving problems. We have toll free telephone, fax and e-mail support for answering questions, providing information, solving problems or working through technical issues. But service also covers things like added value of information, convenience and free advice.


The following is a very brief glimpse of some of the added value we offer to our sellers.

  1. Listing sellers inventory on all of our Foreign Language sites and on our companion ChooseAutograph.com site at no extra cost.

  2. Giving extra visibility to our dealers in “Find a Specialist” and “Bookshop Finder for Travelers” areas of ChooseBooks.com .

  3. Utilizing the collective power of our sellers in getting extra savings on office and shipping supplies.

  4. Offering flexible payment options to fit different budgets and business models.

  5. And most importantly we will always listen to suggestions of new features and services.

More detailed description of various benefits can be found at: http://www.choosebooks.com/info_newdealer.jsp


Buyers shopping at ChooseBooks.com will find books……and a lot more. They will find a wealth of information on books & book collecting. They will find convenient ways to locate dealers. They will find an easy, safe and secure environment in which to shop. In other words, they will find a place that they want to return to again and again. Service is big for us and we cannot emphasize it often enough. We believe that many services given freely are what our dealers and customers want and deserve.


Will you/do you have any quality (i.e., descriptions, shipping, and/or customer service) standards for your listers?If so, what will be/are the consequences of violating those standards?


We want buyers to have the best shopping experience at ChooseBooks.com . Our statement of ethics is right on the front page. It covers things like descriptions, shipping, returns, etc. We expect that these standards will be followed. They are “normal” for the trade. If there are problems, we will deal with them privately on an individual basis. If problems persist with particular individuals, they will be asked to leave.

A similar policy will apply to buyers. We are very easy to reach, so if we receive reports of unethical behavior by a particular buyer, we will promptly investigate these reports and will take appropriate actions on behalf of our sellers.


What are your technical arrangements (in non-technical language, please) to ensure reliability of service?Future growth?Additional services?


We are lucky to have programming and technical staff as an intimate part of the ChooseBooks.com’s team. Our arrangement affords us long-term, readily available infrastructure and on-site technical expertise. Aside from regular online servers, we have dedicated back-up and stand-by servers for every function of the site. We have a dedicated internet connection with plans in affect to establish redundant access.


Our system architecture is easily extendable to accommodate additional features as they become available. For both hardware and software, we have chosen Enterprise Class scalable technology to assure smooth transition in growth.


Will you/do you have the capability of taking credit card info for orders? If so, what can you tell us about the safety procedures you have or will have in place to ensure the security of such info?


Yes, buyers will be able to safely leave their credit card information. We have taken several steps to ensure the safety of any financial information we accept. It will only be available to book sellers by logging onto our secure Order Processing area with their password. Our web site has a secure server layer (SSL), which encrypts financial information provided by buyers while it is in transit to us. For the limited time this information is hosted on our system, it will be further encrypted using public key infrastructure (PKI) technology. We use Verisign, a third-party company respected for its security, to process our online transactions. A more detailed account of our security is available at the “Security” area of our site.


Do you ever plan to process credit card orders through your database (rather than simply passing on the info to the lister) and, if so, will the lister or buyer bear the processing cost, and how long will it take to get payment to the lister?


Dealers will have a choice when they sign up. If someone does not have credit card facilities and wants us to process credit cards for them, we will do that. The dealer will pay the cost. We will not “make money” off this–it is purely a service for dealers. If dealers want to process everything on their own, they can certainly do that.


We also offer a third option that combines these 2 choices. This is a very important question that is difficult to answer in a few words; a more detailed description of our orders payment processing options can be found at: http://www.choosebooks.com/info_general_17.jsp


Do you have any plans for programs associated with your database which would involve anything other than direct contact between seller and buyer?


No. For every sale, even if ChooseBooks.com is processing payments, both buyers and sellers will get each others’ contact information. Buyers will know exactly who they are purchasing from and sellers will be able to establish contact with the buyer. The only exception is if a seller specifically instructs us that s/he does NOT want to have any contact with buyers. In those cases, we will become the point of contact for the buyer.


Do you have or do you plan to have an “all word search” capability?


Yes. We have that already. It’s one of the first things we put into our search engine.


What search capabilities does your database have now? What is planned for the future?


Aside from having all the usual things, we added several useful search features:

  1. Ex-library and/or book club editions will be easily excluded from search results by checking appropriate boxes.

  2. Any word can be excluded from search results by entering it into the specific “Word(s) to Exclude” field.

  3. Two types of searching are possible, based on logical relation of words within a particular field.While “AND” searching will produce results that have ALL of the words within a particular search field, “OR” search type will result is records that meet at least one of the search criterion (this one is particularly useful if exact spelling of the term is unknown, so multiple spelling variations can be entered in the same field).

You can read a detailed explanation of our search capabilities by going to: http://www.choosebooks.com/info_searchtips.jsp 


On what will you base your listing fees? What fees do you have now or plan to have?


Again we offer choices – either Flat Monthly Fee or a Percentage of Sale Fee. Sellers can choose the method that they think will be best for their business. These options are NOT permanent. At the end of every month, if sellers so desire, they will be able to switch from Percentage to Flat Rate. Switching from Flat Rate to Percentage option will be possible at 6 months intervals .


1. Those who select a monthly fee will pay:

Number of RecordsMonthly Fee / Month 1 – 1,000 records$15.00 / month 1,001 – 10,000 records$25.00 / month 10,001 – 25,000 records$35.00 / month 25,001 – 50,000 records$50.00 / month 50,001 – 100,000 records$75.00 / month For each additional 25,000 records, add $15.00 / month Those who pay for the full year in advance will get 12 months for the price of 10.


2. If sellers prefer Risk Free, No monthly fees, they have an option of paying 15% of each sale [which includes any credit card processing fees].


For more detailed description of our fees, please visit: http://www.choosebooks.com/info_general_5.jsp.


Do you plan to have or now have your database searched by Addall or Bookfinder or any other mega-search site?


Yes, as soon as we qualify we plan to participate with mega-search engines. It is a great way to bring buyers to the site.


How do you plan to advertise your database (both to draw listers and buyers)?


We are fully aware that regardless of how wonderful our site is, sellers will not stay if we do not generate sales. We have spent over a year putting together an aggressive marketing plan. We have a month-by-month progressive exposure planned for electronic, radio and print media. As an brief example, both sellers and buyers will be encouraged to visit ChooseBooks.com through internet book discussion groups, book fairs, book selling periodicals, direct mail and personal contact. In addition, with a separate marketing campaign for ChooseAutographs.com, we expect to create some cross over book sales.


We also have several innovative marketing strategies planned for our first year. We expect that some of these will become annual campaigns and others should bring local benefits to our member dealers. It is difficult to talk about targeted marketing without giving away our plan, but we hope that this helps you to know that we have taken this very seriously.

It is important to mention that marketing is an important example where we benefit from having technical staff as our partners. A much larger portion of our budget will be devoted to promotion than would have otherwise been possible.


What background or experience do you or other people involved with your database have that relates to the online book or online book database business?


Ah, finally we get to brag about ourselves. We are fortunate to have a good mix of book and technical people interested in creating ChooseBooks.com.


Michael Tokman, president and CEO of the company, has owned and operated A-ha! Books in Ithaca, New York since 1991. Michael started A-ha! Books as a mail order business (using AB Bookman). Quickly outgrowing his living quarters, A-ha! Books evolved to a bricks and mortar shop and subsequently, in 1994, became a bricks, mortar and internet store, which it has been ever since.


Kate Lindemann, our marketing consultant, studied”diffusion of innovations” during the 1960’s and did consulting in that area for about 15 years. She has owned and operated Kate’s Books – an on-line book business – for 9 years.


Poney Carpenter is our Chief Technology Officer and lead developer. He has been a part of the computer industry, including developing of large-scale client-server systems for use in corporate environments, for over 20 years. Poney and his brother Kendall, our system, database, and network administrator, are the principal technical backbone of ChooseBooks.com .Because of their know-how and experience, we have not had to hire outside programmers or technical staff. Our IT people are on site; they built the system and know it inside and out.


Camille Lee (AKA Web Guru) is a trained graphic artist and designer who specializes in web application interfaces. She is responsible for making us “Look Good”. As difficult a task as this may be, she has succeeded.

In addition we have a group of native multi-lingual specialists. Michael is fluent in Russian. Silvia González and Doris Perez are our persons for Spanish; Anat Nidar-Levi for French and Claudia Haferkamp for German.



Do you or are you planning to have professional management, bookseller management, or????


We have our management team in place and we do not intend to bring in any “professional managers”. Our management style is consultative where several heads are better than one. Over a dozen book sellers kindly offered suggestions and criticisms as we developed and we will always be grateful for more input. ChooseBooks.com is and will be a site by book sellers for book sellers.



What markets (geographical and/or demographic) are you aiming at?


Our multi-lingual opening demonstrates our commitment to the global book market.

Then too, the very structure of the site targets specific groups of book buyers. Our search engine, that can exclude ex-library books and book club editions, will appeal to collectors and gift buyers. Our resource pages and newsletters will to appeal to”those who like to know and love to read”. Our exclusion functions in the search engine should be of particular use to academics, librarians and students.


ChooseBooks.com has been reviewed to be sure it is accessible for those with visual or motor impairments. You can navigate the site by keystroke or by mouse and we even offer a link to a free, downloadable talking browser. Most books sites are difficult to use if you have any special vision or motor needs. Creating a highly accessible site should appeal to another group of book lovers.


What services/features does your database have that you feel sets you apart and/or will ensure the success of your database?


We used the best that already exists in book buying/selling and added some additional services:

  1. Individualization. ChooseBooks.com will fit different book selling business models.

  2. Global marketplace design. We offer multi-lingual buying and selling.

  3. Crossover sales from our companion site.

  4. Creating sales with concrete marketing plans.

  5. Free Added Value to attract repeat customers.

Please tell us anything you’d like about yourself or your database, and thank you for participating.



It is wonderful to have an opportunity to describe our site. I really thank IOBA for that. This series of database interviews is a real service to the book community and we appreciate that.


As for our site, we would like to encourage those reading this interview to go to http://www.choosebooks.com and evaluate the site for themselves.


 

TomFolioLogo




What is your purpose in starting a online book database (i.e., to help online booksellers, to get a database that does what you think a book database should do, because it’s a good business to be in, all of the above, none of the above, or ????).


Over the last two years, the large book databases have increasingly changed their focus from serving book buyers to figuring out ways to make a profit off of book customers. The result has been extra fees for basic services like secure ordering and markups over the bookseller’s price.


TomFolio.com was started as a bookseller-owned cooperative that would have the book buyers’ interests at heart. After all, our success as individual booksellers depends upon our ability to provide good books and good service to our buyers. As a cooperative, we don’t have to look to book buyers as a source of revenue.


With the large purveyors of used books becoming increasingly “corporate,” the founders of ABookCoOp wanted to make sure that there was a book database site that would be under our control, free of profit motives, and not subject to sale to the highest bidder.


Is this a long-term commitment on your part? Where do you see yourself and your database in 3 years? 5 years?

We are in this for the long haul. The Internet has changed used bookselling forever and we plan to be on the vanguard of that change.


TomFolio.com offers all book buyers the option to use credit cards—booksellers who do not have credit card processing ability use TomFolio.com’s merchant account.


TomFolio’s category system also provides a showcase for vintage periodicals and booklets, documents, maps, historical photographs, and other printed ephemera, making them easy to locate by historians, archivists, and collectors.


TomFolio.com requires booksellers to abide by a code of ethics and will remove members who don’t meet high customer service standards.


TomFolio.com, as a cooperative, offers booksellers the option of shaping the growth and development of the database by participating on the Board of Directors, one of many active committees, or as members of the owner’s mailing list.


In the next three to five years, TomFolio will be a strong player in the used bookselling field and since we are owned and operated by booksellers, we will be on the cutting edge of new services and will push other databases to maintain a customer focus.


What lister book database inventory programs do you/will you support?


We will work with any member or subscriber to translate their data into the TomFolio.com database. All the major inventory programs are currently in use along with custom-developed systems.


What are your upload procedures? Deletion procedures? Are “wants” listings available? For sale matches? Are any additions/changes planned?

Uploading books to TomFolio.com is a breeze. Most members use a drag-and-drop FTP to upload changes to the database. Other FTP methods are also available. Adds and deletes are handled the same way.


At present, want matches are not available but they are currently under consideration.


What customer service (for both sellers and buyers) do you/will you have?


Most customer service is by email. Owners can post questions to the owner’s mailing list and the “Contact Us” page on the site goes to a mail list that is answered as long as people are up. The answers are provided either by the webmaster or a member of the coop who is an expert in that area. Our customer service is fast, informative, and given by the experts, not telephone support without real knowledge of the system.


Will you/do you have any quality (i.e., descriptions, shipping, and/or customer service) standards for your listers?If so, what will be/are the consequences of violating those standards?


Independent booksellers may join TomFolio.com either as a subscriber (a lister) or as a shareholder (owner and lister).


Listers in both groups must abide by a code of ethics that requires good book descriptions and a money-back guarantee on the part of the bookseller. The booksellers must provide good customer service with the following book buyer protections:


The bookseller guarantees delivery (no shipping at the customer’s own risk).


The bookseller agrees to take returns for any reason within a reasonable period.


If booksellers fail to meet the standards, they can be removed from the database. In the small handful of cases where this has been a problem, a call from a member of the Board of Directors is usually enough to resolve the issue. The Board takes customer service seriously and responds to every complaint.


The Code of Ethics may be viewed at http://www.tomfolio.com/TomFolio/ethics.asp


What are your technical arrangements (in non-technical language, please) to ensure reliability of service?Future growth?Additional services?


The TomFolio.com system has been developed using industry-standard software and powerful hardware. It is designed for scalability and can grow comfortably. When BookFinder searches began to consume too many resources, a separate server was set up to handle that service. The dedicated server ensures very fast responses to BookFinder searches and is an example of TomFolio’s commitment to excellent service and fast searches.


Will you/do you have the capability of taking credit card info for orders?If so, what can you tell us about the safety procedures you have or will have in place to ensure the security of such info?


TomFolio.com was designed from the beginning to take credit cards—in fact, in order to provide high-quality customer service, all booksellers must take credit cards either through their own merchant accounts or TomFolio.com’s. The credit card processing takes place on a secure server and credit card numbers are stored online for a short period.


Do you ever plan to process credit card orders through your database (rather than simply passing on the info to the lister) and, if so, will the lister or buyer bear the processing cost, and how long will it take to get payment to the lister?


Currently TomFolio.com booksellers can use either TomFolio.com’s merchant account to process Visa, MasterCard, and American Express orders or their own credit card processing service. Booksellers who use TomFolio.com’s merchant account pay the cost of the transaction, currently 7.5% of the total charge. For most booksellers, this is much less expensive than acquiring their own merchant account.


Many TomFolians direct credit card orders from other databases to TomFolio.com so that the customer can use the secure credit card server. The booksellers can then choose to use TomFolio.com’s processing services or their own. In either case, the customer does not pay extra for use of a secure server.


Every book on TomFolio.com has a unique URL so that dealers can direct their customer right to the book on the TomFolio.com website.


Payments are made to booksellers twice per month.


Do you have any plans for programs associated with your database which would involve anything other than direct contact between seller and buyer?


TomFolio.com is designed to bring booksellers and book buyers together. We are constantly working to make the book buyer’s experience more like a bookstore not the other way around.


Do you have or do you plan to have an “all word search” capability?


At present, TomFolio.com does not have a full text search feature, although this feature may be added in the future.


In lieu of that, TomFolio supports both searches on categories and on keywords.


What search capabilities does your database have now? What is planned for the future?


TomFolio.com offers full text searches on the following fields: Author, Title, and Publisher, and Keywords. Searchers can specify first editions, signed copies, price, new adds, price range, and can request books sorted by Date Added, Price, or Bookseller.


Books can also be searched within a category, such as Fiction: Mystery or History: Canada and No. America.


On what will you base your listing fees? What fees do you have now or plan to have?


TomFolio.com offers independent booksellers the option of becoming a shareholder in the Co-operative. The current cost of a share is $500, which may be paid in $50 monthly increments. Shareholders have voting privileges and can participate in discussions on the owner’s list.


Booksellers are not required to become shareholders to list books & ephemera on the site, however.


Everyone who lists on TomFolio.com pays a monthly fee based on the number of books they have listed. The current fee schedule can be found at http://www.tomfolio.com/TomFolio/stockoffer.asp.


Do you plan to have or now have your database searched by Addall or Bookfinder or any other mega-search site?


TomFolio.com is currently searched by BookFinder.


How do you plan to advertise your database (both to draw listers and buyers)?


TomFolio.com spends a considerable portion of its income on advertising. We currently have ads running in the New York Times Review of Books, Firsts, and Bookseller Monthly. We also sponsor links on GoTo.com (Overture.com). TomFolio.com recently hired a professional marketing firm to handle the organization’s media campaign.


We also use guerrilla marketing techniques, with bookmarks, t-shirts, brochures, and a campaign to add links to the site on the Internet. Since TomFolio.com is owned by booksellers, we promote the site far more than the members of competing sites.


What background or experience do you or other people involved with your database have that relates to the online book or online book database business?


TomFolio.com is designed, owned, and operated by booksellers.


Do you or are you planning to have professional management, bookseller management, or????


TomFolio.com is managed by professional booksellers through a Board of Directors elected by the owners.


What markets (geographical and/or demographic) are you aiming at?


At present, most of our shareholders and subscribers are in the US, but we have subscribers in eight countries on four continents. TomFolio.com has wide appeal for the general used and OP book market, we are also targeting book collectors, archivists, and libraries, and collectors of ephemera such as vintage and historical periodicals, pamphlets, maps, photographs, postcards, illustrations and illustrators, autographs, trade cards, business paper, brochures, etc.


What services/features does your database have that you feel sets you apart and/or will ensure the success of your database?


TomFolio.com has four distinguishing characteristics:

  1. TomFolio.com’s dealers guarantee customer satisfaction or their money back.

  2. TomFolio.com has a pioneering category search that enables book buyers to browse our virtual shelves.

  3. TomFolio.com is owned and operated by booksellers who are committed to an excellent customer service experience.

  4. TomFolio.com is establishing a foothold in niche markets for collectible books and ephemera by offering the ability to categorize and showcase these items.

Please tell us anything you’d like about yourself and/or your database, and thank you for participating.


I think we covered it pretty well already. Thank you for providing this valuable service.


 
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