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THE STANDARD

The IOBA Standard is the journal of the Independent Online Booksellers Association and covers the book world, with a special focus on the online used, out-of-print, and collectible bookselling markets.

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ChooseBooks.com Celebrates First Anniversary and continues to expand services

It is a year since ChooseBooks.com made its official launch. It has been an exciting, busy year.

During our first year we needed to concentrate on adding features to the site and encouraging booksellers to list their inventory so customers would find items when they search.


We now have over 1,000 booksellers and 7 million items in inventory. As we enter our second year, we can concentrate more of our resources on increasing orders and bringing new customers to http://www.choosebooks.com


One of our several new marketing directions is exploring joint ventures with companies that serve our targeted markets. In October we entered into our first joint venture agreement with Booksforever.com.


Gaylord Bros., a company that has served the library and archival community since 1896, established Booksforever.com in 2003. Their goal is to meet the needs of book collectors and archivists for products to repair, protect and preserve books. Since Booksforever and ChooseBooks are non-competitive and since we both target the book collector and archivist communities, we have agreed to promote each other’s services in relevant marketing.


Kate Lindemann Marketing, ChooseBooks.com

Choosebooks.com – the first book site with a Buyer Rewards program for those who register. http://www.choosebooks.com

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