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What is [was] your purpose in starting a online book database (i.e., to help online booksellers, to get a database that does what you think a book database should do, because it’s a good business to be in, all of the above, none of the above, or ????).


In 1998, when I was first thinking about bibliophile.net as an interesting database project, as far as I knew there were no multi-lingual book databases on-line. I felt there was a need for one and the first incarnation of the multi-lingual site went live in November, 1999.


Is this a long-term commitment on your part? Where do you see yourself and your database in 3 years? 5 years?


It is a long-term commitment. We now have over 600 dealers and 3.2 million books listed. I foresee bibliophile.net remaining the centerpiece of the bibliophilic services that we will be offering in the next few years.


What lister book database inventory programs do you/will you support?


We support any consistent data format. We no longer accept word processor documents.


What are your upload procedures? Deletion procedures? Are “wants” listings available? For sale matches? Are any additions/changes planned?


We encourage our dealers to use our file browse and upload page, but many dealers prefer to FTP directly into the upload server, especially if they are using a book management software that has this facility. BooksellerPro, Booktrakker and Bookhound are three such software programs. We also accept files from the upload service, Bookrouter. Delete files can be sent by the same procedure – the upload page for flagged data such as UIEE is simpler than the page for unflagged data which offers add and delete options. Wants listings are available for both dealers and buyers, and dealers can upload wants files. Listings and wants are compared every 24 hours and users are informed of a match by email. Of course, all of these upload and deletion operations can be carried out at the individual book level from the dealer’s admin page. For sale matches are not offered.


What customer service (for both sellers and buyers) do you/will you have?


We prefer email enquiries that we respond to within minutes to a few hours, at most. However, we also field phone calls in several languages.


Will you/do you have any quality (i.e., descriptions, shipping, and/or customer service) standards for your listers? If so, what will be/are the consequences of violating those standards?


We leave this to the dealers and are happy as long as they’re not misleading anyone. However, we don’t relist books that have prices marked-up by intermediaries. We list dealers’ stock at the list price of the dealer. That boast is prominent in our marketing.


What are your technical arrangements (in non-technical language, please) to ensure reliability of service? Future growth? Additional services?


My company, ammonet, which owns bibliophile.net, is a server collocation and hosting firm, among other things, so we operate our own servers and have no growth limitations in that respect. All of our databases run on server pairs, which minimizes downtime. Indexing and uploads are carried out on a server separate from the one that serves data to the book buyers.


Will you/do you have the capability of taking credit card info for orders? If so, what can you tell us about the safety procedures you have or will have in place to ensure the security of such info?


As mentioned above, we do take card data on behalf of our dealers. We don’t process the cards; the dealers do that themselves if and when they’re ready to do so. Our programmers are highly knowledgeable in the security field. Data are encrypted while in transit both to and from our secure server, and they remain encrypted on the server, which is itself secured. We upload patches immediately whenever potential security holes are reported, and we periodically attempt to crack our own server. Even with the benefit of inside knowledge of the configuration, we’ve never succeeded in breaking into our secure system. And, needless to say, we encourage our dealers to delete card data from their databases when they’ve processed it.


Do you ever plan to process credit card orders through your database (rather than simply passing on the info to the lister) and, if so, will the lister or buyer bear the processing cost, and how long will it take to get payment to the lister?


No. Although we’re based in Switzerland, we have no plans to enter the banking sector. I believe the model whereby an intermediary, in addition to the card companies, processes card data is fundamentally flawed. It’s not secure and it’s too expensive for whoever ends up paying for the processing. In an international context, the effects of currency fluctuations are an additional burden, and the problems of returns, chargebacks, fraud, typos, etc., simply make this model untenable.


Do you have any plans for programs associated with your database that would involve anything other than direct contact between seller and buyer?


No. We believe in letting the dealer and buyer work things out to their mutual satisfaction. We intervene only if a buyer or a dealer feels badly done by.


Do you have or do you plan to have an “all word search” capability?


This is still difficult to reconcile with display speed when we list three million plus books. However, we have developed our own indexing methodologies that allow huge indexes of this kind to be regenerated in less than 24 hours (which is our index update cycle), so we might do this. We did program exactly this for the smaller database of Bibliopoly.


What search capabilities does your database have now? What is planned for the future?


On the main search page, we have most of the usual search capabilities – author, title, publisher, etc., and we attempt to allow searches by book language. It’s also possible to search our list of dealers by name or country and consult their stock from their on-the-fly home page – by catalogue or normal search. However, searches depend on the data provided by the dealers, and in many cases the field structure precludes really good searches. I think as database managers, we more or less have to follow the development and acceptance by the dealers of good book management programs. However, we hope to encourage better data formatting with our assisted cataloging system, about which more below.


In the near future, we want to introduce display ranking, so that search returns can be ranked by price and so on. We already allow filtering by upload date.


On what will you base your listing fees? What fees do you have now or plan to have?


At present, listing on our main site is free. We plan to charge on a per order basis for sales generated by AddAll and Bookfinder, basically to cover the costs. Listing on those services will be opt-in and it will be possible to set a lower book price limit for AddAll/Bookfinder listings.


Do you plan to have or now have your database searched by Addall or Bookfinder or any other meta-search site?


We list on AddAll now and Bookfinder will be next.


How do you plan to advertise your database (both to draw listers and buyers)?


Good question! Marketing is our main expense and we are constantly testing new possibilities. Google AdWords was productive but became increasingly expensive with their new system. We do print campaigns when special opportunities offer themselves. I suspect that the smaller listing services will have to band together increasingly for marketing purposes.


What background or experience do you or other people involved with your database have that relates to the online book or online book database business?


Well, I was a research scientist until recently, so I’m able to boast twenty years of database management experience, but I guess forty years of book collecting counts the most.


Do you or are you planning to have professional management, bookseller management, or????


We offer several services to our dealers and the number will increase. Currently, any dealer listing on our database can have a custom search interface for the dealer’s own web site. It’s not mandatory to show any kind of link to bibliophile.net, so the search and shopping basket are individual to the dealer.


We also offer a secure credit card data transfer system. This is a browser-based system for dealers who already process cards but need a secure way to collect card data from their customers. It works in conjunction with our shopping cart but can be used entirely independently at the same time.


We are programming a java-based, cross-platform book management software for another company which will market it as soon as development is complete.


What markets (geographical and/or demographic) are you aiming at?


With the multiple languages, we aim to bring in book buyers who are perhaps not completely happy buying online using an interface in a language they don’t understand very well. However, our aim is to cover as much of the book-buying population as has access to the internet.


What services/features does your database have that you feel sets you apart and/or will ensure the success of your database?

Well, our biggest bibliophilic project at present is an assisted cataloguing database which looks like being one of the most comprehensive databases of book records available online in one place. It far exceeds the content of the ISBN-based databases for the obvious reason that ISBNs go back only thirty years or so, while we have records back to the 16th Century. It allows users to search with extreme rapidity on the basis of one or two strings from the author, title, publisher, date and ISBN fields, to save and edit records, and to download them in the format of their choice to their own PCs and/or to the listing services of their choice. I guess the speed of the search was the biggest technological breakthrough in this project. We can search an author name in a database of around 12 million records in a few milliseconds. Our aim is to bring large numbers of hitherto uncatalogued books onto the market by greatly diminishing the labour of data entry, and of course we hope that a certain number of these books will be sold via bibliophile.net. A side effect, but an important one, will be more comprehensive book records which will suit the kind of search mechanism that bibliophile.net uses.



 

The short of SearchBiblio.com is that it was established in October, 2000 under the name of biblio.com. In October of 2001, the site was moved from biblio.com to SearchBiblio.com, in order to free up the biblio.com address for other plans we have underway.


The essential idea was that we could provide a fast and clean alternative to the major engines (our average search weighs in at under 10 seconds). SearchBiblio.com is a service which is run by biblio.com, Inc, of which I am presently president, programmer and janitor. Essentially it is a “one-man” operation, except for those rare times when I may need to bring in an independent contractor to pitch in.


The number of sites we search, and the list have been subjected to some change, but at last count, we are searching 13 sites (Half.com, abebooks.com, Alibris, Powells.com, Amazon.com, ElephantBooks, Books-A-Million, BookCloseOuts.com, Bookavenue.com, Antiqbook, ILAB-LILA, Barnes & Noble.com, and Library Book Sales).


Currently, our traffic is modest, with about 13,000 visitors a month (a number which I’d like to see grow, naturally).


I personally have a background in English literature (almost anything written from 17th century to present, I am currently on a magical-realism kick with some Garcia Marquez and Fred Chappell, with some 13th century Mediterranean history on the side. I had several years as a bookseller (online and brick-and-mortar), and several years as a database and technology consultant for libraries, newspapers, museums, and universities, as well as other businesses.


Currently, I work for Gannett Co., Inc., as the online production manager of its Asheville, NC paper (the Asheville Citizen-Times), and live in nearby Waynesville. I am married (Tracy Paige) with two daughters, aged one (Katherine) and three (Sophia). Attached is one of the few photos approved by my wife – of Tracy, Sophia, and myself (c. 2000).

 


Oak-Knoll

Contact Info: 310 Delaware Street, New Castle, DE 19720

Phone: 302/328-7232

FAX: 302/328-7274


When was Oak Knoll Press started?


Oak Knoll started out in 1976 in New Castle, DE. We moved again, as we grew, and then in 1999 we moved to our current building, which was our town’s Opera House built in 1879.


Were all three of you involved in the start-up?


The business actually started with just Bob (Robert D. Fleck).

John von Hoelle was owner of Dyne-American Publications, which he sold in 1995 and retired. He was asked by Bob to take over his publishing division in 1996.

Michael Guessford has an extensive background in newspaper, media and retail marketing.


What actually was needed to start Oak Knoll?


Bob started the business with his extensive personal collection, which became our first catalog.


What gave you the idea of starting this publishing company, i.e., was it a niche that wasn’t being filled previously? 


A life long love of books and book collecting, and we wanted to specialize in books about books.


Had you (or any of your principals) been involved in publishing or the book world previously?


No.


Are or were any of you booksellers and, if so, new, used, or both?


Yes. Both new and used.


And do you continue to operate also as booksellers apart from Oak Knoll Press books?


Yes. Oak Knoll Books is the Antiquarian book selling part of the business. Oak Knoll Press is the publishing part of the business.


How did you decide what particular types of books to specialize in, and what are all your specialties?


Oak Knoll Books and Oak Knoll Press are specialists in books about books.

We sell, publish and distribute books in the fields of:

Bibliography, Book Collecting, Book Arts, Books about Children’s Books, Book History, Bookplates, Book Trade, Forgery, Censorship, Libraries, Publishing, Bookbinding, Book Design, Illustration and Graphic Arts, Marbling, Color Printing, Printing and Printing History, Papermaking and Paper Specimens, Topography and Typeface Specimens, Private Press Books and Fine Printing.


Can you give us some information on establishing and running a publishing house, i.e., is there a huge initial expenditure on equipment?


The expense is not in equipment; it is in capital required for production. No equipment needs to be purchased other than basic computers. All printing and binding is out sourced.


How hard is it for a publisher in the start-up period to attract the right personnel?


This is one of your most important assets.


How do you decide how many copies of any particular book to print initially?


Estimate sales for the first 18 months (based on intuition and 30 years of experience).


Do you keep publicly available records on how many copies of a 1st printing were done (this question coming from a bookseller who knows how difficult it is to get that information from many publishers)?


Yes.


How do you attract authors of books of the type you’d like to publish?


We advertise in our catalogs, web site, trade shows and conventions.

In a related vein, how much of publishing is automated now?


Very little. Some functions in the printing and binding are automated. Usually there is an inquiry about a manuscript. If this inquiry is within our publishing focus, we will ask for an outline (as stated on our web site). If accepted, the manuscript is first submitted in hard copy form (printed form). Corrections are done on the hard copy and sent back to the author for corrections, if needed. MS is sent to the typographer. And a dust jacket is designed on the computer. Then everything is sent to the printer.


I’m assuming unless you’re issuing a special limited edition of great quality on special paper in a small initial run that actual printing presses are not used anymore?


Printing presses are always used for our books. Our books are library quality and produced to last for centuries of archival use. Hard covers are Smyth sewn.


Are computers somehow hooked to actual printing presses, or are books printed now on high capability computer printers?


Yes, we use C to P technology.


Are special, very high quality books still handled by hand during the printing and binding processes?


None of our books are done by hand.


What can you tell us about your plans and/or dreams for the future for Oak Knoll Press?

We expect to become the leading publisher of books about books. We now co-publish our books with The Library of Congress, The British Library and 30 other prominent scholarly publishers around the world.


Where would you like to be, business-wise, in five years?


Still in business printing books.

In ten years?


The same.


Tell us about Book Fest IX that is planned for this coming October, please.


One of the largest fine press fairs in North America will be holding its ninth international celebration of the Book Arts at Oak Knoll Fest IX on Saturday, October 5 and Sunday, October 6, 2002. The fest offers an unique adventure for fine book lovers, collectors, and those wanting to learn more about the book arts to intermingle with fine press book traditionalists from Russia, France, Germany, England, Wales, Canada and the United States. Set in the historic, colonial town of Old New Castle, Delaware (on the Delaware River), this two-day event connects fine presses and their books with collectors, librarians, and booksellers.


Oak Knoll Fest Fine Press Exhibition will have 40 private press printing masters coming from Russia, France, Germany, United Kingdom, Canada and United States displaying and selling their fine press books. Miniature book private presses will also be displaying books.

Nicolas and Frances McDowall (husband and wife) of The Old Stile Press will be sharing their 23 years of fine press experience on Saturday, October 5, 2002 at 10:00 AM at St. Immanuel Hall in New Castle, DE. Nicolas (book designer, sometimes author, and printer of the company) will be speaking on the subjects of “Why do we publish the kind of books we do” and “Where do we get our ideas.” Frances (papermaker, promoter and ‘everything else’) will offer thoughts on “Papermaking for printer and printmaker” and “The need to respond promptly to librarians and collectors as well as pack parcels, keep account records and travel the world to book fairs!”


The Old Stile Press designs, prints by hand, and publishes books in editions limited to between 100 and 250 copies. These books involve texts of importance, whether new or reprinted, together with suites of wood engravings, woodcuts, linocuts and other relief blocks made by the artist-printmakers in collaboration with The Old Stile Press.


Nicolas and Frances both have said, “High technical standards are paramount, whether we use older printing methods or take advantage of new technologies and materials to achieve the results we desire. The operation has always been (and will remain) ‘hands-on’ for the two of us and entirely bounded by our capabilities, enthusiasms and energies at any given moment.”


To find out more about The Old Stile Press, go to http://www.oldstilepress.com.

Priscilla Juvelis of Priscilla Juvelis, Inc. (seller of rare and fine books including first editions, women’s authors, and 20th Century Book Arts) will be speaking to us on Sunday, October 6, 2002 at 10:00 AM at St. Immanuel Hall in New Castle, DE. Priscilla will be speaking on the “Contemporary Book Arts and their Historical Antecedents” – which will cover the development of the book arts from the beginning through to the present, using examples from various book arts including designer binding, calligraphy, artist books and private press books.


Priscilla Juvelis, Inc., a private dealer established in 1980, specializes in the sale of rare books and autographs to institutions and private collectors. Formerly associated with the late John F. Fleming of New York, Priscilla Juvelis is an active member of the international rare book community. A member of the Antiquarian Booksellers’ Association of America and International League of Antiquarian Booksellers since 1983, she served the ABAA as President (1998-2000), after serving as Vice President and Secretary and as a member of the Board of Governors from 1988-2002. She has served as President of the Massachusetts and Rhode Island Antiquarian Booksellers. She is a lifetime member of the Manuscript Society and served as a Trustee of that organization for three years. She is a member of the Grolier Club and the International Association of Bibliophiles. To find out more about Priscilla Juvelis, Inc., go to http://www.juvelisbooks.com.


Oak Knoll Books will also hold its once-a-year, two-day 20% OFF SALE on all antiquarian and new titles during the fair, including Oak Knoll Press titles. Oak Knoll Books is one of the foremost specialists in antiquarian and new books about books, the history of the book, and the book arts. Oak Knoll Press annually publishes 40 titles in these fields.


If you love fine, collectible books produced by masters of printing and the book arts, do not miss this rare chance to meet the fine press printers in person and see their books. Plan to visit this year’s fair to show your support for those carrying on the revered traditions of fine bookmaking and browse the thousands of titles offered for sale. Join other book lovers, collectors, and renowned private presses in learning about and preserving interest in the arts of fine printing and book collecting.


For more details, directions, and travel information, contact: Oak Knoll Books, 310 Delaware Street, New Castle DE 19720 USA. Phone (302) 328-7232 / Fax (302) 328-7274 / Email oakknoll@oakknoll.com

Has the internet had an effect on your business and, if so, in what manner?

Yes. It is a growing resource for sales and marketing.

How about some information about all of you involved with Oak Knoll Press?


Robert D. Fleck, publisher, 55, graduate of University of Virginia. He received his masters at the University of Delaware. He is past President of ABAA and incoming President of ILAB. He is married with four children and lives in New Castle, DE.

John Lewis von Hoelle, Director of Publishing, 62, masters at the University of Cambridge, UK. Member of the American Publishers Association and AFIO.

He is married with five children and lives in Wilmington, DE.

Michael Guessford, Marketing Director, 46, graduate of Wilmington College (DE).

Twenty-five years experience in marketing and publicity. He is married with one child and lives in Newark, DE.


Any advice for any of our readers who might be interested in getting into the publishing business?


Have a lot of cash!


Thank you so much for allowing us to interview you!



 
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